Retail experts discuss growth and innovation for Africa BRAND ACTIVITY

Sandton Convention Centre, Johannesburg
11-12 March 2013

Exploring the challenge of creating a sustainable brand in emerging markets – the Proctor and Gamble case

Any successful retailer will tell you that building strong brand awareness is the best long – term marketing strategy. However, creating a sustainable brand in new and emerging markets presents a unique challenge for international retailers. If you would like to learn more about how to create a strong brand in emerging markets, then you need to be at Retail World Africa 2013! 

Retail World Africa 2013 brings together innovative game changers that have managed to build successful brands and secure their position at the forefront of the industry. Join us as Stand Vecera, Vice President for South and East Africa at Proctor and Gamble shares his knowledge and experience of branding in emerging markets. Go to www.terrapinn.com/retailafrica for more information.

If you’re wondering how to overcome the challenge of making your brand appeal to the local consumer, then Procter and Gamble’s presentation on “Exploring the challenge of creating a sustainable brand in emerging markets ” at Retail World Africa 2013 will give you insight into how you too can get people talking about your brand.

The other retail experts include:

Unilever Africa 
Nestle Southern Africa 
Procter and Gamble South Africa 
Stuttafords South Africa
Zando South Africa 
Uchumi Kenya
Capacity Holdings, South Africa 
LuxLife, South Africa
Bid or Buy, South Africa
Mercedes Benz, South Africa
Swop and Shop, South Africa

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