RED WINE AND COLA THE AFRICAN WAY.

Stellen Fine Wines is finally giving South Africans a refresher they really want; a sparkling red wine with cola, named COLATHEMBA.

 

This combination, which is very popular in Europe and South America, was originally brought to Africa by the Portuguese and is a favourite mix enjoyed by many South Africans. The concept is said to have been invented at a Spanish festival in Algorta in 1972, where it was named Calimocho.

 

COLATHEMBA  is a new, local, all-year-round drink that borrows from classic  favourites, but is lighter and fresher, well-suited to the local climate.

 

“As a young innovative company, Stellen Fine Wines is leading by example with new, stylish and trend-setting drinks”, says Rudolph du Toit, the company’s Marketing and Sales Manager. “We jumped at the opportunity to create a sun-kissed cooler with an African twist for the local market.

 

“We have named our cooler COLATHEMBA, giving it a strong South African identity. Themba is an isiZulu word for trust.”

 

This unpretentious 8% cooler is marketed in bottles made from Polyethylene Terephalate, (better known by the acronym PET). With a six-month shelf life, these bottles are light, convenient and ideal for occasions where glass restriction applies, such as concerts, festivals and live events.

 

COLATHEMBA is available in 1 litre as well as 1.5 litre bottles and is set to retail at R14.65 and R20.65 per bottle respectively.

FOR MORE DETAILS PLEASE CONTACT RUDOLPH DU TOIT: 082 550 4145, or at rudolph@tells.co.za

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