Pyrotec restructures to focus on market strengths

Pyrotechnical Marketing (Pty) Ltd (Pyrotec), which includes TOWER, PackMedia and PackMark, has been operating as one company for the past 50 years. In the last two years, the PackVerifi, Pyrotec Finance and PackLink brands have been added to the company’s service offering.

‘These new brands relate to PackMark and PackMedia, both servicing industrial sectors. However, TOWER, which incorporates office and hardware products, kid’s and signage ranges and MyTowerLabels, serves completely different industries – retail and commercial customers,” says Rowan Beattie, Pyrotec’s MD.

“As markets and customers continually evolve, and their requirements become more demanding and specialised, we have decided to separate TOWER from the Pyrotec brands to enable each company to focus on its strengths and continue to grow within its markets,” Rowan adds.

TOWER will move to new facilities with ownership and leadership in the hands of Stephen Beattie, Managing Director and his current team.

As southern Africa’s largest business stationery and home label supplier, the TOWER brand is dedicated to supplying self-adhesive labels that make your life easier. “We pride ourselves on delivering the broadest range of high-quality products to meet consumers’ needs,” says Stephen.

Products include general stationery labels that help consumers to identify items, provide important information, and assist with office and home organisation. TOWER also supplies A4 printable products and accessories that boast the most technologically-advanced inkjet-laser labels – the only African label brand to feature templates on Microsoft software – and a range of superior-quality photo paper. Other ranges include hardware products and signage for business and home environments, and MyTowerLabels’ simple, reliable labelling solutions for school stationery, uniforms and clothing items. ‘Our labels are tried and tested to mark and protect our customers’ valuables,’ Stephen explains.

The TOWER kid’s range of products encourages children to engage in educational activity-based fun while developing new creative skills. The products focus on building fine motor skills, encourage sensory play and promote problem solving skills.

Products include an extensive activity based Arts ’n Crafts range, the Little Genius range that engages children’s curiosity for exploration and discovery, Splash ’n Learn bath activities, and the Reward Sticker range that focuses on building self-esteem in the classroom environment.

For the Pyrotec brands – PackMedia, PackMark, PackVerifi, Pyrotec Finance and PackLink – it’s business as usual with Timothy Beattie as General Manager of PackMedia and Brandon Pearce General Manager of PackMark and their relevant teams. Rowan continues to be involved with the day-to-day activities of Pyrotec with his experience going back over 50 years. Pyrotec is renowned for its innovative production focus and long-standing relationships with customers and suppliers.

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