The event, including the Remanexpo product group, will take place in Dubai from 14 to 16 March 2017, with global stationery and office suppliers targeting the “emerging” market.
In a press release, show organisers Messe Frankfurt Middle East reported that the “emerging Middle East and African” markets are making “leading international brands turn to” the event to “boost regional exports”. The event will take place from 14 to 16 March at the Dubai International Convention and Exhibition Centre in the UAE, and the company added that international suppliers “are turning to the Middle East and Africa (MEA) for future business growth”.
The UAE is also “presenting itself as the ideal gateway to access hard-to-reach markets”, with growth globally in stationery and office supplies “expected to come from emerging markets” including the MEA. The organisers cited data from analysts Technavio, who predict that there will be an “annual market increase” in the MEA of 15 percent, as well as fellow analysts Conlumino, who estimate the MEA market for “paper, stationery and office supplies” will be worth $12 billion (€11.3 billion) by 2019.
Over 300 exhibitors from over 36 countries will be taking part in the show, with Messe Frankfurt Middle East noting that “while some suppliers are now just testing the waters, other have been in the market for many years”. The seventh edition of the show will make it the “region’s largest B2B trade show covering the entire range of stationery and office supplies”, with a “strong European presence” seeing exhibitors from the UK, Portugal, France, Germany, Spain and Italy.
Other “key exporting exhibitor countries” with exhibitors present include China, Thailand, Indonesia, South Korea, Japan and Turkey, while Messe Frankfurt Middle East pointed out that last year’s show saw a “record turnout of exhibitors and visitors” which “firmly cement[ed]” the show’s position as the “must-attend trade show” for the region’s paper, office supplies and stationery markets. In total, last year saw 6,774 visitors from 101 countries, an 11 percent increase on 2015, with 304 exhibitors.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, commented: “Shifting tides in international trade and economic uncertainty over the last 12 months has meant global manufacturers have had to refocus their export outlook, and the MEA is grabbing their attention. Paperworld Middle East provides unmatched access to market representatives from the fast-growing Middle East, Africa, Central and South Asia regions, and has seen increasing numbers of leading international brands and players participating from across the world.”