Paperworld draws mixed reaction

Paperworld, the annual stationery and office products show in Frankfurt, Germany, kicked off on Saturday 30 January to a mixed reaction from vendors and attendees.

Certainly this year, with Hall 3.1 closed and the Paperworld Plaza concept not taking place, there is a much stronger emphasis on the creative, hobby, craft and social stationery sectors where, to be fair, the halls seem vibrant and busy.

Office supplies are pretty much grouped into just one hall (3.0), in addition to suppliers from the Far East that are located in another area of the exhibition centre and the RemanExpo show for compatible and aftermarket ink and toner products.

Traffic in 3.0 was generally fairly quiet on the first two days of the show, although – as usual – some vendors were happier than others with the number of appointments and visitors to their stands that they had. More international buyers are expected on Monday and Tuesday, however.

Interestingly, some important OP resellers have either reduced the number of purchasing people they are sending to Paperworld or not present at all, which will be a concern to organiser Messe Frankfurt.

A strategic meeting between Messe Frankfurt officials and members of the Paperworld working group took place this morning, and they will no doubt be looking at next year’s Plaza programme and what can be done to boost the show in the intervening, non-Plaza years.

By Andy Braithwaite for OPI.net

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