Consumers are bombarded with information about different products and brands on a daily basis, which has an effect on product selection. Brands use labels and on-pack solutions to inform and communicate with consumers, which forms part of the overall packaging design of a product. Visual packaging elements such as colour, design, on-pack devices and interactive effects, all play a crucial role in the purchasing process.
“For customers who are rushed and have little time or inclination for involvement, these factors will act as a complete representation of the product” says Timothy Beattie, General Manager of Pyrotec PackMedia, the leading provider of innovative on-pack solutions. “Pyrotec PackMedia offers four types of on-pack solutions, which allows for optimal information and communication on a small amount of space. Each on-pack solution serves a specific purpose depending on the need of the product as some labels serve just to inform while others are used for promotional and value-added purposes.”
Four on-pack solutions explained:
Just like the name says ElastiTag® is an elastomer loop that fits snuggly around a product and is attached to either a promotional card or coupon. Each hang tag is custom manufactured according to the brands need. It is used purely as a marketing or promotional tool to engage with customers for a specific reason. ElastiTag® immediately attracts consumers’ attention and can be used to launch a new product, enhance brand awareness, provide tips to consumers, advertise or promote a special offer, deliver free product samples or provide coupons to consumers.
Unlike cardboard tags ElastiTag® does not tear and uniquely grips the product and is not easily moved. Compared to other hang tags ElastiTag® looks professional and acts as a brand enhancement tool by improving the general perception of the brand.
Do-It® Hang Tabs
Eye catching product displays normally receive the most attention as packaging plays a big role in the selection process. If packaging is damaged consumers may move on to the next brand. To prevent this Do-It® Hang Tabs are an effective and easy way to display products. The self-adhesive merchandise display hangers’ turns packaging into a peg-ready product guaranteed to catch consumers’ eyes.
Do-It® Hang Tabs are used to improve product visibility, reduce packaging costs and are used for cross-merchandising opportunities.
The aim of the Informational Fix-a-Form® Leaflet-Labels is to relay a large amount of information to consumers about a product, doing so in the form of a label. Products that require certain information due to legislation or product information presented in different languages can easily take up a huge amount of space on the product. Fix-a-Form® is the solution to this problem as it allows for an unlimited amount of text or graphics to be neatly displayed in a folded easy to use leaflet format.
Fix-a-Form® allows for many panels to be added to an existing label or the label is uniquely designed to fit a product perfectly. The application of each label doesn’t need to be a difficult process as PackMedia offers automatic application of labels which uses standard labelling machinery for Informational Fix-a-Forms®.
Industries such as pharmaceutical and agricultural benefit from Fix-a-Form® because of the legislation that requires manufacturers to include reams of information pertaining to a products composition, usage instructions, precautions etc.
On-pack promotions do what most mediums of communication cannot – drive purchase in store. Product promotions or brand competitions requires a fair amount information to be conveyed to consumers as way of explanation. The Fix-a-Form® Leaflet-Labels allows for brands to inform consumers of promotions and all the details attached to it, in a fun and eye catching way.
Promotional Fix-a-Forms® creates brand awareness by enhancing the visual appeal of a product which places the brand ahead of its competitors. It is a cost effective way to endorse competitions or to offer value-adds onto a product such as coupons, recipes or cross-promotions. Each promotional Fix-a-Forms® is tailored according to a brand’s requirements.
“Majority of purchasing decisions are made in store, therefore, on-pack devices are a vital tool to encourage consumers to purchase products they had not planned, increasing sales of a product,” concludes Beattie.
Pyrotec is a privately owned South African company that specialises in providing innovative and top quality product identification solutions. The company’s extensive service offering includes on-pack product identification solutions including self-adhesive labels systems, as well as coding and labelling equipment. With a service offering founded on a dedication to quality, operational reliability, and excellent service, the Cape Town based company has a national footprint with centres in major cities across the country. With more than 40 years’ experience, Pyrotec has three brands operating under its ambit: Pyrotec PackMedia, Pyrotec PackMark and Tower which includes Toby Tower. The proudly independent company is headed-up by Managing Director, Rowan Beattie.
For more info see: www.packmedia.co.za