Technavio has released its latest report on the global office stationery and supply market, providing an analysis of the key trends expected to impact the market through 2015-2019.
The global office stationery and supply market is likely to exceed $2-billion by 2019 as the developed markets for office stationery and supply products are growing at a very high rate. These markets include the US, the UK, Germany, Canada, France, and Japan. Major growth is also expected from developing markets like China, Brazil, South Korea, and India.
Technavio announces four important emerging trends impacting the global office stationery and supply market through 2019.
Multichannel marketing: manufacturers and retailers are now using various channels to market their products through the online or offline medium. In this era of online shopping, the office stationery and supply market is also putting their product offerings on the online platform with the help of e-tailers. Some manufacturers and retailers are now also coming up with their own online portals. For instance, Staples has become the second largest online retailer for office supplies with its online portal Staples.com.
Growing demand for computer/printer supplies: one of the major emerging trends in the global office stationery and supply market is the growing demand for computer/printer supplies. IT integration and industry automation has driven the market for this segment. The toner cartridges category has become the largest contributor in this market as their demand is rising, growing at a CAGR of more than 9% through 2019.
Business expansion through mergers and acquisitions along with packaging innovation and green products are the other key trends highlighted in the report.