NEW APP VIRTUALLY MAPS CREATIVE INDUSTRY IN CAPE TOWN

Creative Cape Town, a programme of the Cape Town Partnership, successfully launched the new free-to-download Creative Cape Town App with an open dialogue event held yesterday evening, at East City Studios on Roeland Street, Cape Town.

 

 

One of the Cape Town Partnership’s nine official  World Design Capital projects  and developed in partnership with local agency Domino Digital; the app virtually maps the creative industries in Cape Town, allowing users to access details (including the geographical location) of businesses and individual service providers spanning the breadth of the local creative sector. Creative businesses and individuals in Cape Town (and into the Western Cape) are able to upload their portfolios, services and events to the app, creating instant visibility and connectivity for creative businesses big and small.

 

The free-to-download IOS app (Android is coming soon) will connect creatives to clients and each other – whilst also helping the broader public access creative events and industries. The app will also be an aid for cultural and business visitors to Cape Town. Some elements of the app, such as the directory, will also be available on the Creative Cape Town website.

 

The launch event attracted industry leaders, tech-junkies, entrepreneurs and business owners from in and around Cape Town, as well as members of the media.

 

Speaking at the event, Cape Town Partnership CEO Bulelwa Makalima-Ngewana outlined the reasons for developing the app; “As a programme of the Cape Town Partnership, Creative Cape Town strives to help unlock the potential of the creative economy, and ensure that Cape Town continues to evolve as a creative capital and centre of knowledge and innovation – both in Africa and around the world. For creatives, technology can be a vital tool in streamlining parts of the creative process that could be time-consuming, random and lacking in support.”

 

Taking the form of an open Q&A session the evening’s guest speakers; Nicole Klassen (Bozza.mobi), Jepchumba (Founder of African Digital Art Network), Uno de Waal (Publisher of online showcase, Between10&5) and Jacques Blom (a 16-year-old app creator, developer and entrepreneur) discussed the pivotal role that technology has played, both in their individual creative journeys as well as in the local creative context as a whole.

 

The facilitator for the evening was Max Kaizen; entrepreneur, experimental educator and researcher who sent a strong message to the audience that tech and creativity were strong enablers and the catalyst for Capetonian creatives to make a global impact.

 

Some highlights from the speakers:

          Max Kaizen: “If your day job is smaller than your soul, go out and find a side project. You don’t have to sell out, to sell art.”

          Jepchumba described her work in the sphere of African digital art and argued that technology can democratise the creative process. “What does it mean to be African? How can we use technology to give artists a voice to describe their own contexts?”

          Jacques Blom on the possibilities created by a convergence in technology and creativity: “For creatives, technology is a super hero toolkit.”

          Nicole Klassen from Bozza.mobi questioned the need for gatekeepers between content and audience. “New technology has helped us at Bozza to recruit artists, as well as help those artists find their audiences.” She also cautioned against a one size fits all approach to African markets, saying “You can’t have a ubiquitous blanket approach to creating tech platforms on this continent.”

          Uno de Waal on how technology aids creativity: “When close to someone you can bounce off their energy. Likewise, technology can help create propinquity – the combination of proximity and serendipity that enables creativity to flourish.”

 

Download the app from the Apple Store: https://itunes.apple.com/us/app/creative-ct/id878644112?mt=8

 

Sign up to the Directory: http://signup.creativecapetown.com

 

View the new Cape Town Partnership website: www.capetownpartnership.co.za

 

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