South African computer manufacturer Mecer has released an ad celebrating three decades of locally-manufactured products.
According to Business Insider, the ad “features a crew of singing and dancing people (presumably employees) in a factory, celebrating local manufacturing and everything South African, from the Springboks to Nelson Mandela. At one point, the lead singer raps that ‘local is not k*k'”.
In addition, “the ad explains how local manufacturing boosts economic growth and provides jobs, and at one point, a singer shoulders dancers wearing international brands like Nike, Kappa and Adidas out of the way.”
Reactions from Twitter and YouTube users were mixed, with some calling it “Next level cringe” and “The worst ad in the history of SA”.
Image credit: Business Insider