Local designers take on online stationery

Source: BusinessGhana

Award-winning South African designers are taking on the world of online stationery with beautiful, locally illustrated designs.

Ink & Bash is a new Stellenbosch-based start-up that’s making it easy for anyone to design their own high-quality, one-of-a-kind event invitations. Their online store features a range of 65 invitations that allows people to insert their own event details into the designs. Invitations can then be e-mailed, sent via WhatsApp or printed for guests.

The Ink & Bash brand was incubated at Fanakalo, an award winning design team from Stellenbosch. They’ve long been known for their original, offbeat design work for wineries, craft spirits and beer both locally and abroad. They recently won a double Gold for their wine label work at the San Fransisco International Wine Competition and walked away with two golds at the fourth annual South African Wine Label Design Awards.

It was a simple problem that led to the creation of Ink & Bash: most people can’t afford to pay for a designer to craft an special invitation to their event, be it an save-the-date, kids birthday party or just a get together between friends. To solve this problem, Ink & Bash created 65 editable invitations for their website at R25 per design. If compared to the average cost of between R2 500 – R7 500 when using a designer, this is significant.

Customisable templates are a quick and easy way of creating stationery for special occasions, but the work that goes into the Ink & Bash templates is everything but instant. They’re thoughtfully created with a whole lot of love, and feature painstakingly hand-drawn illustrations. There are also plenty of themes to choose from, ensuring that there’s something for every kind of bash, from braais and kids birthday parties to kitchen teas and weddings.

“We saw the need for event stationery that is well-designed and different. An invite is the first thing guests see. It should say ‘this event is special and the party is going to be loads of fun’. Unfortunately the somewhat cheesy and cliched event stationery designs that are out there today aren’t making a great first impression. So with Ink & Bash we want to kick so-so, same old stationery to the curb,” says Frans De Villiers, one of the co-founders of Ink & Bash.

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