In-store BTS shopping favoured by parents and children

Source: Business Wire 

Staples, the back-to-school specialty store, commissioned a recent survey, with parenting authority Fatherly, that discovered 85 percent of parents and 83 percent of children prefer to shop in-store during the back-to-school season. To help accommodate shoppers, most of whom find it important to interact with products before purchasing, Staples’ dedicated in-store specialists make the annual shopping trip as convenient, efficient and fun as possible.

“Staples plays a proud role in millions of families and teachers’ annual back-to-school shopping trips and we are excited to deliver a one-of-a-kind Staples in-store shopping experience,” says Amy Lang, Vice President, Store Experience, Staples. “As the Back to School authority, our store associates are eager to help parents get their children everything they need on their school lists to ensure a successful school year.”

The survey also revealed that the back-to-school shopping season is a way for parents to spend quality time with their children. More than 90 percent of parents surveyed said they allow their children to get involved in the aisles by having them read the lists aloud, and encouraging them to pick out their favorite colors and designs for the supplies they need.

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