‘Technological innovation is driving change in 2012’ according to HP following their presence at the National Retail Federation Conference this year. HP envisions a future where digital continues to bleed into the physical retail world, and vice versa, leading to an increasingly immersive retail experience.
At the conference HP showcased upcoming solutions including its broad portfolio of retail industry solutions from point-of-sale (POS), digital signage, self-service solutions, managed print services, cloud-based printing to mobility solutions. It also unveiled new barcode scanners available in EMEA.
Kobi Elbaz, Director, Client Solutions, Europe, Middle-East and Africa, HP Personal Systems Group, comments: “There is undoubtedly a transformation taking place in the retail industry in terms of the incorporation of technology into physical stores. One of the trends we foresee in 2012 is retailers providing increasingly interactive digital experiences in store, from touch-enabled digital signage to loyalty initiatives via barcodes on your smartphone.”
“Retailers are turning their stores into more pleasing and interactive environments for shoppers with HP’s industry-leading POS and display technologies,” continued Elbaz. “Consumers now expect much more from the shopping experience and retailers are actively encouraging customers to stay in store for longer. That’s why HP is showcasing technologies which will encourage customers to stay in store – the best retailers already understand that ‘dwell time equals sell time’”.
“Our vision is to enable retailers to create a seamless customer experience across multiple store touch-points. On our stand we are demonstrating point of sale, mobility, digital signage and self-service solutions,” added Elbaz. “We’re also demonstrating a mobile point of sale solution using the HP Slate 2 Tablet PC. VantagePoint is another advanced technology we’re able to demonstrate on the HP stand. It’s a large interactive touch wall enabling retailers to see how they might engage shoppers in a dazzling interactive brand experience.”
Advanced Barcode scanners launching in EMEA in January
With the proliferation of mobile and email barcodes for coupons and loyalty offers, retailers require the latest barcode scanning technology to improve the customer shopping experience. To this end, HP has expanded its portfolio further and launched a HP Presentation Barcode Scanner and HP Linear Barcode Scanner to enable easy scanning, even from mobile devices.
The HP Presentation Barcode Scanner and the HP Linear Barcode Scanner will be available this month.
The Self Service Solutions are first to be introduced in North America in January 2012.
The HP 47” Micro_Bezel Displays are expected to launch in EMEA later this year.