Get closer to the action – Canon unveils the new EF-S 55-250mm f/4-5.6 IS STM

Canon today unveils the latest addition to its leading EF lens range – the new EF-S 55-250mm f/4-5.6 IS STM. Designed to be compact, lightweight and versatile, the EF-S 55-250mm f/4-5.6 IS STM provides an incredibly flexible 55–250mm focal range that’s the perfect companion for photographers that want to get closer to their favourite subjects. The new model is the first EF-S telephoto zoom lens to feature Canon’s advanced STM technology, alongside a 3.5-stop optical Image Stabilizer, providing outstanding stills and movie quality throughout the entire zoom range.

Superior image quality, near and far

The EF-S 55-250mm f/4-5.6 IS STM is the ideal lens for photographers looking to extend the reach of their current kit.  The additional zoom range it offers allows users to shoot a range of scenes and subject types, from beautiful portraits at 55mm, to distant wildlife at 250mm, with a single compact lens.

Canon’s advanced STM technology ensures the EF-S 55-250mm f/4-5.6 IS STM provides high-performance autofocus (AF) when capturing stills, and smooth, near-silent AF in movies with compatible cameras. Offering fluid continuous focus tracking when shooting movies of moving subjects, STM also provides clean and natural focus transitions when focus shifts from one subject to another. Audio on movie footage can  also be accurately captured, without the intrusion or distraction of focusing noise from the lens, thanks to the near-silent STM mechanism.

World class optical technologies and professional design

The EF-S 55-250mm f/4-5.6 IS STM incorporates a new design, featuring Canon’s industry-leading optical Image Stabilizer technology. The 3.5-stop advantage over non-IS models helps protect against the effects of camera shake – which are more exaggerated when shooting handheld with a telephoto zoom lens – making it easier for photographers to capture crisp and striking images in all conditions.

The lens’ new optical design includes 15 elements arranged in 12 groups, with an improved focusing distance of just 0.85m throughout its zoom range.

 

An Electro Magnetic Diaphragm (EMD) with a circular aperture gives photographers fine control over aperture and smooth, blurred backgrounds, while an Ultra-low Dispersion (UD) lens tackles chromatic aberration, ensuring images are as sharp and clear as they appear to the human eye. Canon’s optimised Super Spectra Coating also minimises internal reflections, as well as ghosting and flare.

The redesigned lens now incorporates a non-rotating front element, ensuring a consistent effect when a filter is attached to the front of the lens. Weighing just 375g  the EF-S 55-250mm f/4-5.6 IS is incredibly compact and lightweight – making it easy to carry around whilst on holiday or at family events.

EF-S 55-250mm f/4-5.6 IS STM key features:

·         Compact, lightweight telephoto zoom lens

·         Image Stabilizer guards against blur from camera shake

·         STM technology for smooth, quiet focusing

·         Minimum focusing distance of 0.85m

·         High quality UD (Ultra-low Dispersion) lens element

 

-Ends-

Media enquiries, please contact:
Canon South Africa:

Dana Eitzen

t: +27 (0)12 675 4900

e: pr@canon.co.za

PR Agency – Mail Room PR

Azelle Evans

t: +27 (082) 851 0090

e: azelle@themailroom.co.za

 

About Canon Europe

Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 116 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA).

 

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions.

Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

 

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.

 

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei – ‘To live and work together for the common good’.

 

Further information about Canon Europe is available at:

www.canon-europe.com

 

Follow us on Twitter at @CanonBusinessEU

 

 

About Canon South Africa

Canon South Africa (Pty) Ltd, a wholly owned subsidiary of Canon Europe, came into being on January 4, 2000. Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 120 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA). Canon Europe invested in South Africa with a view to growing and expanding its market share in the country.

 

In South Africa, the Canon brand is today synonymous with consistency, driven by the company’s passion, imagination, knowledge and importantly, loyalty to its customers. Canon SA offers a wide range of consumer imaging products and business solutions as well as a variety of large format printers.

 

Canon technologies are durable, innovative, intuitive, and feature smart and environmentally sustainable designs.  Canon invests heavily in R & D and will continue to deliver new and technologically advanced products that cater for a variety of requirements.

 

In South Africa Canon will continue to support environmental sustainability by operating responsibly, minimizing the impact of its business on the environment and also encouraging a culture of environmental awareness and accountability amongst their staff, business associates and partners.  Canon has also maintained its ISO 14001 environmental accreditation since 2007.

 

Further information about Canon South Africa is available at: www.canon.co.za

 

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