Engen Petroleum, the country’s biggest fuel brand, has added to a growing list of accolades with an award for Most Popular Fuel Brand in the prestigious Standard Bank People’s Wheels Award. It is the first time a fuel marketer is recognised since the award’s inception.
The company garnered 26% of votes in the 12 000-voter Owners Survey that provides the data for the awards. BP and Shell shared runner-up position with 17% of the votes each. Among the other contenders were Sasol (13%), Caltex and Total (8% each).
After leading the South African liquid fuels industry for many years with the largest share of the market, Engen has enjoyed increasing brand recognition among consumers, which it says is due to superior forecourt service and innovative service offerings.
In 2012, the company bagged the Sunday Times Top Brands survey – retail service station forecourts – for the second consecutive year, as well as the Sunday Times Generation NeXt poll to determine SA’s coolest petrol station brand.
Newly appointed GM for Engen Sales & Marketing, Joe Mahlo, says excitement runs high at Engen as the company continues to lead in market share as well as motorists’ hearts and minds.
“It is our DNA to want to know as much as possible about our customers and what they want,” he says. “It’s fantastic to be the people’s choice; we take it as validation of our current and evolving strategies to make motorists’ respective journeys on the road more enjoyable.”