Chupa Chups partners with Dohe for stationery

Featuring a collection of notebooks, folders, diaries, back packs, purses and pencil cases, the range will be launched next April.

Chupa Chups has partnered with Spanish stationery brand Dohe to release a new stationery and back to school range for the territory.

Featuring a collection of notebooks, folders, diaries, back packs, purses and pencil cases, the range will be launched next April.

The range will draw from Chupa Chups extensive archive of artwork as well as the heritage of the brand with an additional vintage range.

Marta Ballesteros, senior brand manager at Perfetti Van Melle Licensing Division, said: “We are really happy to have Dohe on board.

“They have interpreted the brand very well, especially our vintage side.”

The Chupa Chups brand has a rich cultural heritage, its logo having been designed by Salvador Dali in 1969.

Ballesteros, added: “Dohe has opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in the late Fifties.

“Dohe has created a great synergy with the Chupa Chups brand and has made an exciting addition to our family of licensed products.”

By Robert Hutchins – www.licensing.biz

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