Social media is the new PR. You cannot use it as an advertising platform. It is not the place for a sales pitch. You need to use social media to drive customers to your blog or website.


How do you do this?

1.    Find a ‘constant gardener’ to become the face of your social media campaign.

2.    Charm your audience.

3.    Work it. Remember you need to put in your 10 000 hours before you’re an expert at anything.

4.    Never ask your client to buy your product. Invite. Persuade. Hard sell does not work here.

5.    Become partners with your client.

6.    Treat your client as you would treat a friend you respect and admire.

7.    Identify which social media platforms suit your business. All companies must be present on Facebook and Google+. Facebook because of numbers. Google+ because of search. Find somebody to help you with this.


Writers Write offers Social Media and Branding Workshops for individuals and companies. To find out more about theses courses call Vicki Cicoria 0732242131 or email 

 By Amanda Patterson: Amanda is the founder and CEO of Writers Write. She has more than 50 000 followers across various social media. More than 60% of her company’s business originates across social media platforms.  

Subscribe to her daily writing tips by joining our Facebook page

Or by following her on Twitter

Canon Pixma IP 4940

Product features

  • High-performance printer.
  • 9600dpi printing resolution.
  • Auto duplexprint and direct disc print.
  • 5 Single inks.
  • 1500 Pages duty cycle.
  • 12.5ipm black and 9.3ipm colour.

    PIXMA iP4940 is a High-Performance photolab-quality printer offering stunning design with built in Auto DuplexPrint & Direct Disc Print.

    Is USB Cable included?
    No, please purchase USB cable separately.

  • Product description

  • Premium quality photo prints at speed.
  • Advanced media handling.
  • Keep memories alive.
  • Eco friendly features.

    Premium quality photo prints at speed:
    Ideal for enthusiasts looking for high performance, this photo printer employs Canon’s class leading FINE print head technology. Delivering minimum 1pl ink droplets and up to 9600dpi print resolution for incredibly detailed colour photos with smooth gradations and grain-free images. A stunning photo-lab quality 10x15cm borderless print is produced in approximately 20 seconds and impressive ISO ESAT speeds of 12.5 ipm for mono documents and 9.3 ipm for colour.

    Advanced media handling:
    Experience versatility with Auto Duplex print to use both sides of the paper, 2-way paper feed lets you load photo & plain paper at the same time. print directly onto compatible CDs, DVDs and Blu-ray® discs with Direct Disc print.

    Keep memories alive:
    The ChromaLife100+ system provides long lasting, beautiful photos. The combination of the iP4940, original Canon inks and genuine Canon photo papers preserve memories for a lifetime.

    Eco features:
    Find out your CO2 and paper savings made by double-sided printing with ECO Information feature to see how you are helping the environment. Save energy by using the Auto Power Off – set the printer to switch off when not being used for a set amount of time.

  • Follow us on social media: 


    View our magazine archives: 


    My Office News Ⓒ 2017 - Designed by A Collective