I was a big, early proponent of QR codes, but they are history. Invisible ink and augmented-reality apps are replacing clunky QR codes.

The new technology is superior in that you don’t have to take a picture of the code, which then records your contact information and sends you to a website, video or document, or sends you a text message with a Web address. With the new apps, you just run your smartphone over the content and get the enhanced features immediately.

Here’s a sampling of the new technologies that will surely supplant QR codes.

The Japanese newspaper Tokyo Shimbun has launched the AR News app, which enables kids to scan articles with their smartphones and reveal more kid-friendly versions of the current-affairs coverage.

The app was developed by advertising/PR company Dentsu, which was challenged to create a new way to make newspapers appealing to younger readers. Articles suitable for children are printed with blue borders. Using the AR News app, readers who place tablets or smartphones over those articles reveal a simplified Japanese alphabet for those still learning to read, along with animated characters and graphics, pop-up headlines, and explanations that make the topics easier for children to understand.


Blippar is a new mobile app that allows users to literally “pull” information, entertainment, offers and augmented reality 3D experiences from the world around them simply by holding their phone up to a marker. No clicks, no delays, no codes: just instant gratification.

Another new technology, Touchcode, is an invisible electronic code printed on paper, cardboard, film or labels. It adds interactivity to just about any product. When you touch your smartphone or tablet to it, tickets sing, toys come to life. You can confirm the authenticity of a brand or add interactivity to just about any product.


Besides the awesome video technology, the concepts and demonstrations in this Touchcode video are extraordinary. Items imprinted with Touchcode’s invisible ink look no different from standard print products … until you touch them with your smartphone.

Yet just as with QR codes, these new technologies are only as good as the rules companies follow in their use. Here are the “no brainers” that marketers continue to ignore when it comes to QR:

  • Make it easy for consumers to use.
  • Explain how it works in easy-to-understand language.
  • Employ it only when it can add something unique to the user experience.
  • Make sure content or ads that contain it won’t be put in places where cellphone service is unavailable.
  • Make the apps available only for situations when using them makes sense.


It will be fascinating to see whether these new technologies are used both creatively and effectively. The potential is unlimited.

Source: http://www.paperspecs.com/30039/qr-thinking-outside-the-box/

Office Active Conference

The dates for the Office Active Conference have been confirmed and we are looking forward to spending that time with you.
The Conference will take place on the 16th & 17th October 2013 at the Royal Elephant in Centurion, Gauteng.

The conference is the ultimate time for Suppliers to meet with Office Active Members from around the country in one convenient location.


Kindly note, there are only 34 supplier spaces available. No exceptions will be made! Bookings will only be held in reserve once payment has been made.

Ricoh SA and Rectron South Africa, a wholly owned subsidiary of JSE Securities Exchange-listed Mustek Limited Group, have inked an exclusive two-year distribution agreement for Ricoh’s consumer, small office home office (SOHO) and small business printers, multifunction printers, consumables and solutions.


The agreement signals Ricoh SA’s first step into the South African IT distribution channel and a broadening of Rectron South Africa’s printer portfolio. Ricoh SA will extend the channel business into other African countries using South Africa as the base of operations.


“Rectron is a premier distributor in South Africa with a broad national footprint and strong credentials,” says Richard Pinker, MD of Ricoh SA. “The worldwide market for printers and multifunction devices at this level was worth over 11 million units in 2011 and we believe the total local market is around 150 000 units, which is a conservative estimate based on South Africa typically representing 1% of global markets.”


“We expect that this partnership with Ricoh will enable us to double our volumes in the printer portion of Rectron’s business,” says David Kan, CEO, co-founder and major shareholder in Mustek Limited Group. “This is the first indirect model Ricoh SA has embarked on in the IT distribution channel and we have an exclusive agreement with them. By working together we believe the market will support significant growth for our printer division in the first year.”


“This decision supports Rectron’s philosophy of being a value added distributor and partner to our reseller channel, bringing them the best technology, service and price structures to aid them in diversifying and building their business,” says Lindi Shortt, MD of Rectron. “The technology and strength of the long-standing Ricoh brand will open up new opportunities in the market.”


The agreement will see Rectron distribute, amongst others, Ricoh’s SP and SPC printer range, catering specifically to the intended market and including the GELJET printers that have a small footprint, full front access and easy connectivity including WiFi. They feature Ricoh’s fast-drying liquid gel technology to simplify colour printing.


“The rollout includes an intensive distributor education and development programme, as well as reseller launch event where our new channel partners can experience and interact with the Ricoh technology,” says Jacques van Wyk, executive GM of indirect operations at Ricoh SA.


“One of the biggest deciding factors that cemented our decision to partner with Rectron was that they are in fact focused on building an established and versatile printing division, they see the print solution as the technology enabler, assisting resellers to truly understand the value add opportunities in the South African print market,” he adds.



Ricoh SA will also provide a Web portal for Rectron product managers and resellers through which they will gain access to the latest product information, new technologies and marketing materials to assist them with opportunity management.


With the Protection of Personal Information Act coming in to place, it is imperative for marketers to keep abreast of all the legalities around POPI. Your organisation’s reputation may suffer if you are found to be in the wrong side of the law. You have to minimise the risk to the organisation and protect the organisation’s reputation. 

Attend the Marketing Legislation seminar taking place on 30 July 2013. The seminar is developed to keep you up to speed with the latest legal requirements and developments affecting marketing and advertising today.

Kevin Dam, Director at DM Kisch will talk about how POPI will affect our way of marketing. Other topics to be discussed include; The Consumer Protection Act, legal requirements for marketing on social media, Brand protection, trade mark and Intellectual property and more…


• Learn how to make POPI work for you
• Understand the crucial legal factors in advertising and marketing
• Learn about the legal considerations for marketing on social media
• Listen to experts in marketing law
• Network and build professional relationships


• Marketing managers and executives
• Brand managers and executives
• Advertising agencies
• Brand and marketing consultancies
• Legal advisors
• Small business owners
• Sales managers


Protection of Personal Information Act (POPI): How it will affect our way of marketing.
How unsolicited telephone offers, cold calls, spam email, etc. will be affected.

Kevin Dam, Director, DM Kisch

Precautions to be considered before placing an ad!
Gail Schimmel, Advertising law expert, Clear Copy

The perils of misleading advertising vs. the right to fair and reasonable advertising:

• Latest ASA Code changes affecting substantiation.
• Latest ASA decisions on substantiation
• Practical tips on dealing with the ASA

The Consumer Protection Act: points of caution for Businesses and lessons learnt

Hugh Melamdowitz, Partner, Spoor & Fisher

• Consumer Rights
• Discriminatory Marketing
• Privacy – Direct Marketing
• Strict Liability
• Contract Terms

Legal considerations for marketing on social media
Michael Judin, Senior Partner, JudinInc

• Understating Social Media from a Corporate Governance perspective in the light of the Company’s Act and King III;
• The importance of policies and guidelines;
• The importance of a Chief Social Media Officer or someone performing that duty;
• Intellectual Property in a Social Media world;
• The impact of Social Media on legal issues such as Discovery, Defamation and similar issues

Changing norms, expectations and opportunities for different legal approaches

Paul Jacobson, Director, Web.Tech.Law

• Secrecy and reputation under a collective spotlight;
• Alternative approaches to content licensing (aka giving your customers more than they expect);
• Legal: not just a checkbox, an opportunity to do better.

Brand Protection, trademark and intellectual property
Darren Olivier, Partner, Adams & Adams

Competition Act – the regulation of marketing campaigns and what marketers should look out for?
Aidan Scallan, Senior Associate: Competition Department, Edward Nathan Sonnenbergs

View full programme, cost and speaker profiles

The above fees include lunch, refreshments and parking

FOR MORE INFORMATION please contact Siphiwe on siphiwe@knowres.co.za or 011 706 6009
TO REGISTER please contact Maxine on maxine@knowres.co.za or 011 706 6009


Speakers include professional key-note speakers such as Ryan Hogarth, Debora Patta and Justin Cohen as well as many industry leaders such as Ludi Koekemoer (AAA School of Advertising), Paul Galatis (Yuppiechef) Fred Roed (WorldWideCreative) and many others. More than 16 speakers will share, report and transfer the latest knowledge and trends in their respective fields. This content is valuable for marketers from all industries.

Marketing Indaba is the one event that marketers should attend annually and the organiser, CADEK Media, is happy to bring the event to Durban for the first time ever. Apart from staying in tune with the latest in the world of marketing, delegates will also leave with loads of ideas and tips that they can use in their day to day work. The event offers fantastic networking opportunities with like minded marketers across industries.

Tickets cost R3500 and includes both days. Daily tickets are also available at R1950. The organisers have arranged preferential rates with the Gateway Hotel for those seeking accommodation during the conference. The hotel is linked with the venue and within walking distance. The venue is just 17km from the King Shaka airport.

Visit www.marketingindaba.com or call CADEK Media at 021 855 4750.

See our web site for the programme and tickets.
Looking forward to see you at Marketing Indaba 2013.

Good Bye

Destiny Distributors and Lamarje Office & Print Solutions, both Office Club members have resigned from the group with immediate effect.

New Xerox Partner for Rustenburg

Bytes Document Solutions (BDS), Africa’s leading technology and services company and the largest Xerox distributor in the world, has announced the appointment of Ivyline Technologies as official business partner within the Rustenburg area. This partnership allows Ivyline Technologies to distribute Xerox products and managed print services on behalf of BDS. Ivyline Technologies has consistently excelled as one of the North West’s leading providers of office automation solutions. Built upon a sound foundation of experience and dedication to customer satisfaction, they attribute their success to long-term professional relationships with their customers.  The organisation is an accredited Level 3 B-BBEE contributor. 

Mondi wins Nedbank Capital Award


Mondi, the international packaging and paper group is the winner of the “Sustainable Business – Sector Category” presented by Nedbank Capital at its Sustainable Business Awards in Johannesburg. Mondi has been recognised as a Sector Category winner in three areas of its work: Mondi Wetlands Programme : Mondi has taken a leading role in promoting the awareness, better management and protection of wetlands and the rehabilitation of damaged or degraded wetlands. Renewable energy efficiencies and usage: Mondi’s climate change policy considers both the consequences and mitigation of climate change. Mondi’s family of Green Range products: The Green Range is Mondi’s umbrella brand for packaging and paper solutions that are part of the Group’s drive to become more eco-efficient.
“I am very proud of this award. At Mondi, it has always been our view that actions speak louder than words. So, with sustainable development an integral part of our business, this award is testament to our ongoing commitment in this regard” said David Hathorn, chief executive of Mondi Group

Fuel economy for fleets

Fuel economy for fleets


The new TomTom LINK 510 vehicle tracking device helps businesses to contain the rising cost of fuel by offering greater control over driving efficiency and by monitoring driver performance, as well as the vehicle’s position and movement. Fleet owners and commercial vehicle transport companies can use the Link 510 to report fuel  consumption, over-revving and fuel levels by utilising a truck’s standard Fleet Management System (FMS) interface. This allows detection of fuel drops and refills and triggers automatic notifications to help managers detect incidences of fuel theft, which has become a growing concern for businesses across the world. 

Follow us on social media: 


View our magazine archives: 


My Office News Ⓒ 2017 - Designed by A Collective