By Hayley Richardson for The Sun

There’s an embarrassing typo in this Primark weekly planner. The awkward error was discovered by an eagle-eyed shopper, who tweeted a snap of the stationery item.

The silver slogan planner, emblazoned with the words “In case no one told you today… you rock” is listed on Primark’s website for £2.50 (R50).

The mistake is inside the diary, with Saturday harbouring a rogue letter “e” between the “r” and “d”.

Twitter user Grace, from Bristol, tweeted at the retailer, who was swift to reply to her tweet: “We’re sorry about that, Grace. Could you please send us a DM with the product details so we can pass this on to our Buying Team?”

A spokesperson for Primark said: “We identified a typing error on this weekly planner and the product has been removed from sale.

“Customers who purchased this product can return it to one of our stores for a full refund.”

How to sell: Paper perfect 

A simple guide to selling your customers the best paper for the job 

Paper comes in a vast array of colours, shapes and sizes, and it is very much a part of our everyday lives. To help your customers choose the best product for their purposes, you will need to understand what it is they want to do with it.

How paper is made

Paper is generally made from the fibres of wood, typically from pine trees. Trees are felled and delivered to a pulp mill in the form of logs, wood chips, waste paper or even paper pulp from other mills.

Making pulp
At the mill the logs are stripped of their bark. They are then either ground to fibres for mechanical wood pulp or processed to chips for chemical pulp. Recycled pulp is made using waste paper.
To grind wood into fibres, it is mixed with water and milled.
During a chemical pulping process, lignin, the natural “glue” that holds the wood fibres together, is dissolved. This frees up wood fibres. The resultant pulp is either sulphate or sulphite pulp, and the fibres are clean and undamaged. Paper made from chemical pulp is often called “wood-free” or “fine” paper.
Newspapers, cardboard boxes and magazines are de-inked as part of the recycled pulping process. This type of pulp is turned into things such as fluting (the middle layer of corrugated cardboard).

Whitening the pulp 
As a natural product, wood pulp is brown. It must therefore be bleached in order to make white paper. This is done with chlorine or chlorine compounds, as well as with oxygen or hydrogen peroxide. Chlorine-based processes have a larger environmental impact, and so chlorine free processes are used. 

Refining the pulp  
In order to give the pulp the exact properties for a particular type of paper, the bleach pulp has to be refined. This is done by passing the pulp through a system of rotating and stationary blades. This enhances the way the fibres mesh together, increasing their bonding properties and making them stronger papers.

The furnish
The mix, or furnish, consists of a blend of pulp. This blend is generally made up of differing proportions of hardwood and softwood, depending on the “recipe” for a particular type of paper.
At this stage, various chemicals are added depending on the particular specifications of the paper to be made. Chalk or clay may be added to enhance brightness and smoothness; dyes are added for shade control; optical brighteners are added for whiteness; and sizing agents are added to make the paper repel moisture.
All the components are dissolved in water and mixed with the pulps. Water is the most important component at this stage, and it takes approximately 100l of water to make 1kg of paper. This is then ready for conversion on the paper machine into a continuous sheet of paper.

The paper machine
This machine has three major components – the base sheet forming section, the press section and the drying section – and its primary function is to create a uniform web of paper.
The furnish is agitated to prevent the fibres from clumping. The furnish is rapidly de-watered, the fibres begin to bond and a mat is formed. From here, the furnish moves to the press section where it squeezed between a series of pressure rollers. From there, the paper moves to a drying section.
At this point the paper may have other elements, such as a surface coating with starch, added to it.
The paper is then wound into a large reel.

Calendering
Calendering is a finishing process used on paper. Sheets of paper are placed between metallic plates and passed through spring loaded rollers in a calendering machine. This is to smooth the paper out and enhance the gloss. The paper passes through up to 16 rolls which apply pressure and temperature to the coated paper surface. These rolls have different surfaces. Steel rolls and elastic rolls achieve the various glazing and surface treatments. This process is also used to achieve different textures.

Finishing  
At this point the paper is cut to the size required by the customer. The jumbo reels are transported to a finishing department, where they are dispatched for delivery as is or processed into specific paper sheet sizes on a sheeter. 

Characteristics of paper 

Texture
Paper is available in a range of textures, from very smooth to quite rough.
Smoothness is an important characteristic, especially if your customers are using paper to print on. The smoother the paper is, the sharper the printed image. Certain types of paper are optimised for different functions. For example, laser printer paper is optimised for use in laser printers. It improves printer performance, especially for colour and complex graphics. Inkjet printer paper ensures images print cleanly without bleeding.
Rough papers have greater texture, providing an interesting element to an art project or painting. Watercolour paper and handmade papers are very rough. 

Weight
The weight of the paper is also important. The higher the weight, the greater the thickness of the individual sheets of paper.  Weight, or grammage, is measured in grams per square metre (gsm). Most paper for use in printers ranges from 80gsm to 160gsm. Tracing paper is very thin (40gsm) while card stock is between 200gsm and 250gsm.
 

Performance
Paper performance is usually determined by how well the paper is suited for the task at hand. As with most things, the more expensive a paper is, the more likely it will be to be good quality.
With regards to cut sheet paper, printing sharpness is important. How clear will the print be? Will the ink smudge or blur? Sharpness is provided via a combination of paper finishes and weight.
Cut sheet paper with consistent, reliable performance helps reduce printer wear and tear. Paper dust (a result of using poor quality paper) can harm printers in the long run. 

Appearance 
The appearance of paper is also important. Papers with a low opacity will allow light to shine through. In general, that means ink will show through too. Multi-purpose paper is fairly translucent, while thinker papers tend to have a higher opacity. Thicker paper will be resistant to ink bleeding through.
Another aspect of appearance is whiteness. When it comes to cut sheet paper for a printer, whiter is better. The white the paper being printed on, the better colour and black and white copies will look.
Coloured papers should not leech colour.

Sustainability
Some types of paper come with a Forest Stewardship Council logo (FSC). This means that the timber used to produce the pulp was grown in a responsible manner and has been certified as such.  

Types of paper 

When selling paper to your customers, make sure to ascertain their needs. There are many different types of paper, and they are used for different applications. To determine which paper will be most suitable for your customer, ask them what they plan to do with it.

Continuous form paper
Continuous form paper is usually perforated at regular intervals and is joined together like an accordion. It is typically used by impact (dot matrix) printers.  It can be single ply or multi-ply, with carbon paper between the layers. The highest grade of continuous paper is similar to typing paper, with a fine perforation. The most common sizes are 241mm x 279mm and 381mm x 279mm.
Continuous form paper is commonly used by businesses that are required to give customers copies of invoices, such as mechanics and couriers.

Cut sheet paper
The standard, white paper that your customers buy in a ream and use in their inkjet and laser printers is called cut sheet paper. It ranges in size from A5 (148mm x 210mm) up to A0 (841mm x 1 189mm) in speciality printers. Variations are offered in thickness, smoothness or a combination thereof. Paper is often supplied by printer manufacturers to ensure the best colour reproductions.  Be sure to ask your customers what type of printer they use to ensure you sell them the correct paper.

Photograph paper
Customers who want to print their own photographs will require special photographic paper, which is coated with specially developed chemicals for a glossy finish. The chemicals also ensure there is no bleeding or smearing of ink. The paper itself can be thin sheets of plain paper or thick, multi-layered paper. Different types of photo paper have different thicknesses and textures. Some photo papers have the grain and weight of watercolour paper or art canvas. 

Thermal paper 
Thermal paper is a fine paper coated with a chemical that changes colour when exposed to heat. The paper, which comes in rolls, has a protective top-coating to prevent fading. Despite this, the paper is light sensitive and fades easily. This type of paper will usually be used by customers who print receipts, such as those with tills and credit card machines.

Security paper
Security paper is a type of paper that incorporates features that help to authenticate a document as original. This is done through the use of watermarks or invisible fibres.
This type of paper is used for identification documents such as passports; certificates; and government documents.

Paper for arts and crafts
In general, the paper used for arts and crafts is different from other papers in that it is brightly coloured or patterned, and has different texture.
Tissue paper – this is a type of very thin paper with a smooth surface.  It is available in a range of bright colours and is best suited to wrapping, packing or craft projects.
Tissue paper for crafts is usually sold in sheets. It is inexpensive but does tear easily.
Tracing paper – this is a very thin type of paper (around 40gsm) that is transparent enough to see through it onto the paper below. It is used in arts and crafts to trace and transfer patterns and images.
Crepe paper – this is another type of thin paper but it has a crinkled (creped) surface. This makes it slightly stronger than tissue paper and it can be stretched. Crepe paper is not colour-fast and will bleed if wet. It is used for craft projects and gift wrapping or table decorating.
Origami paper – this is a thin type of paper that is made with folding in mind. It is sold in squares and is often patterned on one side and plain on the other, although it can be found in solid colours or plain white. It is used for origami, scrap booking and card making. Origami paper is relatively expensive.
Construction paper – also known as sugar paper, this is a light- to medium-weight multipurpose paper with a slightly rough surface. It is available in a wide range of colours and is used in arts and crafts projects like papier mache, decoupage, printing, picture making and scrapbooking. It is especially popular with children as it is brightly coloured and relatively cheap.
Brown paper – this strong paper is ideal for wrapping, covering schoolbooks and making papier mache. It can be bought in sheets or rolls.
Parchment – also known as vellum, this is a thin but tough paper which a translucent quality. Parchment is ideal for crafts such as card making, stamping and embossing. It can be plain or patterned and is made from vegetable pulp that has been treated with sulfuric acid.
Watercolour paper – this is a type of very thick paper with a rough, textured surface. It is usually white and is used by artists who work in watercolour paints. Watercolour paper needs to be primed before use. Wet the sheet of paper and stretch it. Allow to dry before using.
Card stock – also known as pasteboard, this type of paper is thicker and more durable than normal paper, but thinner and more flexible than cardboard. It is available in a range of colours and finishes and is ideal for making cards and using in craft projects.
Paperboard – this is a thick type of paper that is available in a range of colours and finishes. Paperboard is always thicker than standard paper, and starts at 225gsm. It is ideal for book covers and school projects. Although it is a heavy duty paper, it is easy to cut.
Cardboard – this is considered to be any paper with a weight greater than 130gsm. Corrugated cardboard is a type of card with two or more layers of paper with a fluted layer in between. Corrugated card is usually brown, but it is found in other colours. This type of paper is ideal for craft projects because it is stiff and holds its shape. 

Debunking paper myths

The paper industry often gets a bad rap from environmentalists and consumers alike, but all is not as it seems.
Did you know that:
* The paper industry is one of the most eco-responsible industries and contributes to reforestation.
* One person consumes 212kg of paper per year, on average. This is the equivalent of 500 kWH of energy consumption – but a computer consumes 800 kWH.
* Sending 10 e-mails a day for one year results in the same carbon emission as driving 1 000km by car.
* Paper can be recycled up to seven times without losing any of its original quality.
* A page displayed on a screen for three minutes consumes more energy that the printed equivalent.
* An electronic invoice sent via e-mail releases 242g of CO2 – the equivalent of the production and dispatch of 15 paper invoices.
Visit www.antalis.co.za  for more information.
Source: Antalis

Acknowledgement: Sappi, Antalis

By Gaby Del Valle for Vox 

Fall is, without a doubt, the best time to buy office supplies. Yes, office supplies are sold year-round, but fall’s back-to-school vibe spares no one, even those of us who haven’t been in school for years. Fall is when the planners come out to play.

For me, this is the happiest time of the year. I love buying useless little journals and covering my desk with piles of colorful sticky notes. Fall and its corresponding school-and-office-supply bonanzas are a sign of a fresh start: I love telling myself that these journals and sticky notes will make me more organized and therefore more productive and therefore better at my job and therefore happier. Is it true? Not exactly. Does it matter? Not at all.

There’s just one small problem: so many of the office supplies that are marketed toward women are incredibly condescending.

Allow me to give you a few examples. There’s this day planner, which reminds you that ”every day is a fresh start” in the bouncy, stylized cursive script that The Goods’ Eliza Brooke dubbed “bridesmaid font.” The hundreds of notebooks that have “She believed she could, so she did” written across the cover, often in that same font. This Kate Spade “planner companion set,” which you can use to fill your affirmation-emblazoned notebook with stickers that say “the world was hers for the reading.” (You are the “her” in this situation. The world is yours, baby!)

This pencil pouch, which lets everyone know that you are “very busy.” (We are all very busy, because capitalism stops for no one.) These pencils, which would like to remind you that “you got this.” Or these pencils, which announce to the world that you are not only a “boss lady” but also a “goal digger.” Or any of these boss lady name plaques.

These products are a far cry from the boring legal pads and other cubicle accoutrements of yore. They’re kind of fun and seemingly innocuous — after all, there’s nothing inherently wrong with a notebook that dares to be anything other than black or navy blue.

The point of these various fancy desk accessories isn’t just to help you get your work done. It’s to help you get your work done while reminding everyone that you are a woman who works, just in case the labor you do on a daily basis isn’t enough of a reminder.

The issue isn’t that some office supplies are marketed toward women, but that there don’t seem to be any equivalent products for men. Of course, men already have structural power; they don’t need a notebook to remind them that they’re capable of achieving their professional goals.

These products are the logical extension of the genre of professional self-help books that seem to exist solely to tell women that if they stop apologizing in emails and learn to “power pose,” they, too will ascend to the ranks of the She-E-Os.

The point of these books is to blame women for their own professional shortcomings, or at the very least, to rationalize why women are paid less money and taken less seriously than their male co-workers. The accompanying office supplies are meant to give women a way to rectify those perceived shortcomings — for a price, of course.

It’s not enough to be inundated with this advice day in and day out; you have to carry it with you constantly, in your head and on your notebook.

Even if life is easier for working women than it was a few decades ago, the fact remains that most workplaces weren’t designed with women’s needs in mind.

A 2017 report by Lean In and McKinsey, which surveyed more than 70,000 employees at 222 companies, found that corporations hire women at lower rates than men at all levels. Once they are hired, entry-level women are 18 percent less likely to be promoted than their male colleagues, which contributes to the oft-cited pay gap between men and women. They also receive less face time with managers and other senior-level staff and are given less advice on how to advance. All of these issues are compounded for women of color in general and for black women in particular, the report found.

Across industries, men are generally paid more than women, and women of color are paid less than both white men and white women. A 2017 report by the National Women’s Law Center found that black women who work full time, year-round are paid 63 cents for every dollar white men make. That figure is 57 cents for Native Hawaiian and Pacific Islander women, 54 cents for Latinas, and 87 percent for Asian women, though there’s also a wage gap between different groups of Asian women.

That’s just at the corporate level. A 2018 report by Fast Company found that women who freelance tend to receive lower rates than their male peers, and they’re less likely to receive payments on time. Minimum wage workers, most of whom are women, are rarely granted the same amount of paid leave as those who work at the corporate level. Women at all levels also experience sexual harassment and retaliation for reporting said harassment, which can have detrimental effects on not only their job performance and earnings but also their mental health.

Given these difficulties, it seems trivial to get annoyed about a planner that encourages me to treat every day as a gift or whatever. Honestly, buy whatever maniacally happy shit gets you through the day; the last thing any woman needs is yet another “don’t” on an endlessly long list of things they shouldn’t do at work.

But what infuriates me about these professional products geared toward women is that they seem to occupy a realm where structural issues are only alluded to through inspirational quotes about overcoming adversity and being a #girlboss. The world of women’s office supplies is pastel-colored and impossibly peppy. (I’m fine with the pastels, but I don’t love the pep.) This is a world where, given the right combination of planners and pencils, anything is possible. It is a world laden with positive affirmations, because reality is so bleak. It’s a world where she believes she can, so she does.

Then again, I doubt a planner that says “That ignoramus who sits next to you is going to get a promotion before you do because he’s a dude” would be a best-seller.

Office supplies? Ostrich supplies!

By Troy Turner for Yanko Design

Introducing Ostrich. Never before has a paperclip holder been so awesome. The magnetic silhouette takes on the familiar form of the world’s biggest bird.

Beautiful on its own, the shiny metallic finish and funky red “sneakers” make it an interesting desktop ornament. Add on the included black paperclips, however, and you’ve got something entirely new.

This novel piece of stationery is designed by Arthur Xin.

Source: August Free Press

There are many goods and services that are vital to businesses and one of the key ones is stationery. It is important for businesses of all sizes to be able to access the stationery products and printing services they need, as without access to the necessary stationery it can be difficult to maintain a professional image and difficult to operate on a day to day basis.

Fortunately, there are various options available when it comes to stationery providers, which makes it easier for businesses to find the right provider for their needs. There are many important factors that need to be considered when it comes to selecting the most suitable stationery for your business, and the one you choose can have a big impact both in terms of business finances and business operations.

How to make your selection
So, what do you need to consider when it comes to selecting the right stationer for your business? Well, there are a number of different factors that you need to take into account before you make your choice. Selecting the right provider can make a difference to the professional image of your company, to the outgoing costs you are faced with, and to the service you receive when it comes to your stationery deliveries and processes.

There are all sorts of products and services you can get from the right stationery and printing services provider. This includes everything from a simple rubber stamp through to high quality, low cost posters printing. Finding a stationer that offers a wide variety of services and products will make life far easier for you because it means you can get all the stationery and related services you need from the same place rather than having to shop around each time. This will save you time, hassle, and inconvenience, which means you can get on with running your business rather than getting tied up with stationery ordering.

Another thing that is very important for most businesses is finding a provider that offers affordability. All businesses have to be careful about their budgets and spending these days and without finding a competitive provider you could end up paying way over the odds for your stationery and services. You therefore need to make sure you check the cost of the services and that you find a provider that offers good deals and affordable pricing.

The service levels you receive are also important, as you need to ensure you get reliability and timely deliveries of your stationery. For businesses, things can grind to a halt when stationery runs out so you need to be able to get the items you need when you need them. Finding a provider that has a reputation for solid service and reliability will help you to benefit from peace of mind as well as reduce the risk of operations being affected. In addition, it means you can look forward to an excellent level of customer service from your provider.

By Anne Quito for Quartzy

Patented in the US over a century ago as a manuscript binding solution, the humble plastic and metal fold-over fastener (a.k.a. banker’s clip) has been extolled as one of the world’s best design objects in the compendium Phaidon Design Classics. Writers, office workers and neatniks of all shades cherish the binder clip’s versatility. There’s even a popular life hack video highlighting its many uses. As celebrated designer Naoto Fukasawa told Quartz, the office supplies favorite is fine as it is.

But the original binder clip’s iconic status hasn’t deterred the stationery-obsessed Japanese from improving the original. A new binder clip model that requires half the strength to use has been named among the top products at this year’s International Stationery & Office Products Fair in Tokyo. Developed by office supplies company Plus Corporation, the so-called “Air Karu Airy Light Touch Binder Clip” features a longer, flatter finger lever and repositions the fulcrum higher up the triangular spring.

These small engineering tweaks make the clip easier to use and reduces finger pain, as its name suggests.

If Plus’s efforts to retool a perfectly fine apparatus seems frivolous, consider its effect on the billions of binder clips used each day. Air Karu’s designers estimate that a worker conserves as much as 50% energy (or “labor saving rate”) when using the largest of the three available new sizes.

Reviews on Amazon have been positive, with many saying how surprised they were with the clip’s efficiency and ease of use.

“If you frequently use double [large] clips, you know that double clips of this size are too much for women,” writes one five star reviewer. “The double clip seems to be patented in 1910…it is surprising that products that have been invented for more than 100 years now will come up with such ingenuity. Once a patent is registered, a new one page will be added to the patent application textbook.”

Another satisfied customer points out how the new design could benefit Japan’s aging population. “I think that elderly people can use it without inconvenience because of the easy-to-hold lever.” And one customer who sampled the largest Air Karu 32 mm model even had a philosophical take: “it’s a gem when you realize that evolution of technology makes life more convenient.”

Creating successful digital content is based on the design team addressing several basic pointers.

Conduct market research
Whilst a news broadcast may be interesting for some patrons in a restaurant, it may illicit groans from others. Market research needs to be conducted in order to understand what content will perk the customer’s interest whilst sitting, relaxing and enjoying a meal, or what will drive the irritated customer mad and straight out the door.
For example, if people on the road enjoy listening to music, a petrol station’s digital display could play top music videos. And if the petrol station is located on a national highway to the coast, various coastal regions could be featured, thus enhancing the holiday maker’ s trip.

What screen will the content be displayed on?
When digital content is created, the screen that it will be displayed on needs to be considered and the following questions asked: – Where is the screen located? Who will be looking at it? What will they be doing while they look at it?

What type of content should be displayed where?

  • Text heavy content generally takes more than a few seconds to read and is best reserved for waiting areas or long queues
  • Shorter content should be used in areas where customers come and go quickly
  • Content for displays that are placed near a point of sale, such as a cash register or reception desk, create tempting impulse buys
  • Storefront digital signage that attracts customers to a store, should consist of advertising and promotional content
  • Call to action content should take the form of a video. Content may be king, but when it comes to digital signage, so is context

Be a stickler for text design
With numerous fonts, sizes, and colours to select, it seems as if text design is the part of digital signage content that lends itself most to creativity. However, depending on the application, poor font choice can derail an entire project. Fonts should always be simple and legible, especially from a reasonable distance, and too many fonts will muddy the message and may lose viewers.

Choose colour wisely
Too many colours or the wrong colours together, can be a distraction or even worse, convey the incorrect emotion. In addition, combining certain colours may be a hit in the retail marketing arena, but garish colour combinations, used in an airport or train station, may be disconcerting for the traveller who is seeking basic information such as schedules.

Use motion selectively
Often silhouettes and animation may interfere with readability or comprehension. As viewers should be given enough time to read text, movement should not be too abrupt.

Alliteration and rhyme
For quicker viewer retention and memorization, rhyme and alliteration could be considered. Most viewers remember up to three items at any given time. By keeping the message clear and concise, and holding the screen views long enough, the message can be read and absorbed effectively.

A place for humour
There are times when a playful injection of humour can transform digital signage content from ordinary to eye-catching and attention-grabbing. Once a viewer’s attention is caught, a conversation can be started with excellent content to follow. For many marketers, getting a customer ‘in the door’ is the first step to converting them into a sale.

Keep it fresh
One major element separating digital signage from traditional signage is its ability to display dynamic content. If only static content is being displayed on the screen, the question remains, why even use digital signage? Dynamic content captures an individual’s attention, keeps the viewer interested and remains top of mind.
Customers and employees are 10 times more likely to observe dynamic digital signage content than static messages. Examples of dynamic digital signage content are videos, animations, social media feeds or RSS feeds. The latter two are the most likely to keep the content as fresh and exciting as possible, and they’re low maintenance. However, if a company’s social media account is being displayed, it’s essential that it is kept updated!

Keep it simple
At first glance, simplicity may seem contradictory to producing amazing content, however good visual communication should always be concise, easy to understand and memorable. Establish whether your content is interactive or not and then focus on delivering one key message, as too much information can overload and distract the viewer.

Place a call to action on every screen
Start a call to action with a verb, keep the verb and subject close together, and embed it in each screen being used (e.g. “Get Yours Today,” “Get Started Now,” “Try it for Free.)

Make it useful, not only colourful
When content is being designed, make sure it enhances the experience, not detracts from it. For example, many menu boards will use a dedicated attract screen for this type of animated content, such as McDonald’s where the content flows well and the actual menu is not affected. All content elements must work together and not compete against one another.

Offer value, not technology
Often companies engage in technology, whilst not fully understanding how it will add value to the customer experience. The key question needs to be asked, “What will the customer gain if they pay attention to my content?” Will they be entertained or more likely to make a purchase, or both? Does it offer them some sort of discount?

Customers may not pay attention to your digital signage if the design contains the following issues:

  • Lack of relevance – certain digital signage software solutions are available that allow you to examine how long your customers will look at a display, whether they engage with it and what their emotional reaction is. This information can be used to your advantage when you know your customer’s profile and needs, so that suitable and relevant content can be created.
  • Uninspiring content – even if your content is relevant, that doesn’t mean it’s a winner. Sometimes digital displays simply advertise a product’s price, and nothing else. It’s not useless, as it may drive a few sales, however it’s only revealing a fraction of the message. A key element to inspiring content is that it doesn’t just deliver sales, it also boosts brand awareness and value. So, with all your content, you need to ask, “how will this improve my brand?”
  • Lack of engagement – some displays fail to engage the audience in a conversation with the product, brand or service. Digital signage offers many tools one of which includes social media integration. You can integrate a social media newsfeed from your brand and encourage your audience to like or follow your pages. Or you can integrate a camera in your display, so users can take selfies against backdrops or augmented reality elements, such as a virtual sports jersey. However, having said that you don’t need to turn your display into an interactive marvel, but you do need to discover a way for your audience to care about and communicate with your brand. Neglecting engagement to advance sales is a recipe for disaster.

By Mario Valdivieso for PSFK 

The gender pay gap, which sees women making less than men for the same work, is a problem all over the world.

New Zealand design company 485 design wanted to bring attention to it by inserting it into a line of Office Stationery for Women.

The stationary designs were made with the intention of conveying basic facts that surround gender inequality in the workplace.

The set includes a 13-hour clock to signify the uneven amount money a woman will make in the same amount of time compared to a man. The set also has stationery cards with facts on the issue, and a diary containing 13 months instead of 12. The design was even done in a “soft pink” to represent stereotypical female gender roles and ignorance of this particular problem.

By suggesting women work longer hours to receive equal pay, Office Stationery for Women hopes the absurdity of its solution will point out how little sense it makes for women to be paid less than men in the first place.

By Kristen Stephenson for Guinness World Records 

Julian Martinez was told by his own art class that crafting a mural using just pencils was impossible – but he’s proved them wrong by creating the largest pencil drawn mural.

While no one seemed to have confidence in his abilities, the 24-year-old never failed to believe in himself.

It was this doubt that motivated the Colombian artist to spread his talent across 84.86 m² (913 ft² 61 in²) of wall to earni his Guinness World Records title.

Julian wasn’t always interested in art, so this ambition was quite the mission to take on.

The teacher had previously been studying agriculture production, but realised after several years he had a passion for the arts and sought out to become a tattoo artist.

Thus, he began a 48-day project titled La Realidad Absoluta, which translates to Absolute Reality.

The idea behind his image is show that although others may be different from one another, we can adjust the human perspective to see eye to eye.

Although Julian began the illustration alone, his students and others in the community of Roldanillo came out to help him finish the massive piece upon seeing his intense commitment.

After going through 1 200 pencils, and sketching despite blisters and intense heat, the team of artists now have a detailed canvas exemplifying their hard work.

By Deena M. Amato-McCoy for ChainStoreAge 

The online giant had sales just shy of $3-billion across the office supplies segment, and these sales are growing at over 30% year-over-year.

Printers performed very well for Amazon in 2017, generating over $300-million in estimated sales last year. These sales also boosted high growth in ink, toner and paper (74%, 51%, and 56%, respectively). When researching the performance of ink and toner, the two largest office products categories, there was higher growth in sales of inkjet as compared to laser printers (26% and 15%, respectively), which correlated to higher growth in ink compared to toner, the study reported.

Office organisation is a broad category which includes file folders, binders, labellers and labelling tape, among other things. It is also the next largest category after ink and toner (both valued at an estimated $390 million in 2017 sales), with an estimated $330 million in sales, and a steady growth of 24%.

Bulk buying of consumables is also driving growth for a couple of Amazon’s office categories. Exceeding the high growth rates of ink and toner were casepack cut sheet paper (90% year-over-year growth) and glue and adhesives (76% growth annually), led by the brands Georgia-Pacific and Elmer’s, respectively.

Amazon also has a high-performing private label offering in the office supplies category. AmazonBasics is the category leader for shredders, with eight out of 10 bestsellers — and two of them rank in the top 20 office products of 2017. The top competitor, Fellowes, markets high-end shredders and holds the remaining two top 10 items, both of which sell for over $450 each.

By marketing a low-cost alternative (the top model sells for $30), AmazonBasics has become the largest shredder brand on its namesake platform, and earned more than 40% of the total category sales in 2017, the study explained.

“While leading retail chains struggle to stay afloat, Amazon is seeing strong growth across the board in sales of office appliances, like printers, scanners and shredders, as well as consumables and office accessories,” says Nathan Rigby, VP sales and marketing, One Click Retail.

“Amazon’s latest efforts in this area, including their upcoming credit card for small business owners, reveals the company’s commitment to finding the same success as a B2B marketplace as they have as a B2C retailer,” he added. “With more and more of the Office Product market moving away from brick-and- mortar in favor of Amazon, there’s no better time for brands to embrace it as their primary sales channel.”

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My Office News Ⓒ 2017 - Designed by A Collective


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