Why QR Code Campaigns Are Failing

With QR code campaigns performing poorly all over the place, marketing experts wringing their hands, clients not so enthused and consumers yawning … more than a few pundits have taken to proclaiming the QR code is dead, dying, or that the fad is over.   


After spending hundreds of hours on this issue-  reviewing campaigns, discussing it with people at every level from board room to stock room (both in this industry and out), working with the technology personally, even re-reading seminal works on marketing and technology, this is what I have found: 

The QR code campaigns are failing for two key reasons:

Consumers don’t scan the QR code because either the incentive isn’t compelling  – and/or –   we have failed to communicate the value of the incentive.  
Period. 

 It’s not the technology (I’ll offer some arguments about that in a minute),  it is not the lack of penetration of the technology – (250 million smartphones sold in Q3 2013 –  we’ve more than reached saturation.)

 It is not that the codes are ugly – although an attractive code would certainly be more FUN to scan, and fun matters!

 It is first and foremost that the consumer does not see the value in scanning your code – (especially relative to other alternatives!! more about this below) 

The consumer rightly asks,  WIIFM?  (what’s in it for me?). 
The “sufficiency” of the reward for scanning is determined solely by the smartphone holder,  not by the marketing company and not by the business itself. 

There HAS to be some kind of gratification achieved.   Be it emotional, spiritual, financial, psychological.  

At this point in the technology cycle, part of the challenge could be the need to overcome past disappointments with QR codes – maybe after scanning a QR code once, the consumer was sent to a non-mobile friendly web page (yuccch!),  or there was a whole bunch of keystrokes he was asked to do, or the font was too small to read on the smart phone (especially for the over 55 crowd like me – who make up a large chunk of the populace.) 

There may be a Dopamine problem  –  Very possibly it has to be a reward that is bigger than normal.    We’ve all seen how connected some consumers are to their phones.   Go to a trade show, or a park, and there are people walking around in circles with the phone to their ear.  We’ve seen how excited and how distracted people become when texting.  It’s like an addiction.    Precisely because the phone is such a source of stimulus  – in order to “break away” from texting, Facebook, YouTube activity we need a bigger carrot – or something that will produce more dopamine –  than the average incentive.  

Why it’s not the time it takes to whip out your phone, open the app and scan it.  

We do take the time to use these apps, (and many others) – and these take longer to use than a QR code reader.   

Foursquare – 4.5 billion “check-ins” by tens of millions of people (source: Foursquare.com) .  The Foursquare app is not quick, it is not simple, it can and does get hung up – yet, I will spend two or three even four minutes checking in because I like getting points, badges, letting my friends know where I am or what I am doing.   I am getting a psychological reward.  

Starbucks – this is a combination loyalty app and mobile wallet.   Users get rewards – GREAT rewards – and we plan how we are going to use the free drink we get with every 15 purchases.  We order the biggest latte, or refreshing drink – the one we don;t want to spend money on.  Starbucks even lets us get a sandwich with our reward.  That is huge.   we pull out our phones, open the app, click on Pay now, hold the bar code under the scanner, etc.  this is the SAME amount of work as scanning a QR code and we are well rewarded for doing this.  Millions of us do it every day.  So it is NOT too much trouble, IF we are getting something we perceive as valuable.

What will consumers do for the right incentives? 

Consumers will jump through flaming hoops, suffer humiliation, mosquito infested forests and eat a variety of live bugs on a reality TV show,  if properly motivated to do so.

Airline miles – arguably the number one loyalty program in the world.  It does not require time on a smartphone, but it DOES require time spent planning, coordinating, checking umpteen flight schedules, and juggling a host of other factors including airline gimmicks,  just to get a reward.   But we do it!  We invest dozens of hours coordinating trips around incentives,  getting miles and we carefully select the credit card we will put those miles on.   We spend a ton of time thinking about this and working the system to get the best rewards for us.

WHEN we are sufficiently motivated, we WILL put energy into scanning these little codes.

What marketers have to do is offer something very COMPELLING to the user to scan a code. Of course, with the QR code such tests are cheap and easy to set up and run. 
We know for sure is that consumers want to do stuff.  they want to buy stuff, they want to be entertained.  They want to earn badges and get points and have fun.  

What is clearly not compelling – A campaign to ask consumers to “Like” your Facebook page by scanning a QR code offers nothing in return for their time and effort.  Offering users the ability to see a video on your products.  (yawn)  Absolutely nothing compelling here.  (my kids  – ages 13 to 25 ) would never get off a text session with a friend in order to watch a boring product video – unless it was on YouTube with more than 100 million views. 

By Craig Alberle

More at: www.barcode.com

Edcon, South Africa’s largest non-food retailer, and Kobo, a global leader in eReading, today announced that Kobo eReaders are now available at 91 CNA stores, one of the largest book and stationary retailers in the country.  The Kobo Touch and Kobo Glo E Ink eReaders provide a print-on-paper reading experience and access to the Kobo eBookstore which has nearly 4-million titles across 68 languages. From English to Afrikaans, the Kobo store includes bestsellers, backlist titles, as well as local and independent authors such as Deon Meyer and Leon van Nierop, which Readers can find at www.kobo.co.za or by linking to the Kobo site at www.cna.co.za. With Kobo’s eReading ecosystem, Edcon hopes to grow its market share, while establishing itself as the preferred retailer for all consumers wishing to purchase Kobo’s eReading products.

 

“The launch of the Kobo products in CNA stores is in keeping with Edcon’s strategy to not only make reading easily accessible to South Africa’s youth, but to promote a culture of reading,” explains, Terry Dale, CNA’s marketing manager. “The introduction of Kobo devices, combined with Kobo’s world-class eBookstore is in line with our strategy to retain our customer’s loyalty by meeting increased demand for a rich digital reading experience. In addition to a large selection of bestselling international titles, Kobo continues to be committed to building strong Afrikaans and local content within their eBookstore.

 

“We’re committed to making reading a more engaging and satisfying social experience by making digital content more readily available. By bringing the Kobo platform to our customers, we hope to promote a literate society where all South Africans, young and old can gain access to, and enjoy the pleasures of digital reading”, adds Dale

 

“As digital reading continues to gain momentum in South Africa, we’re thrilled to be partnering with CNA to bring the Kobo experience to the growing number of consumers looking for a best-in-class digital reading experience,” said Todd Humphrey, EVP of Business Development, Kobo Inc. “Aligning with CNA leaves us well positioned to support the growing demands amongst South African consumers and we look forward to working with them as they continue to diversify their offering to meet the evolving needs of their customers.”

 

Committed to its vision to help more people read more often – any place, any time, and on any device – Kobo also offers free top-ranking eReading apps for iOS, Android, BlackBerry, and Windows computers, tablets and smartphones. The Kobo apps automatically syncs with a person’s library to keep them reading – picking up where they left off regardless of what Kobo enabled device they are using.

 

The Kobo Touch and Kobo Glo are now available in stores:

KOBO TOUCH – THE MOST NATURAL READING EXPERIENCE – ZAR 1299.90

The award-winning Kobo Touch eReader is equipped with an anti-glare 6” Pearl E Ink touchscreen that offers the closest experience to reading print on paper and is easy on the eyes – even in bright sunlight. The thin and lightweight Kobo Touch is highly portable and offers many ways to personalize the reading experience, get book recommendations, and discover new content.  The Kobo Touch has a battery life of up to one month and has 2 GB of internal memory for the storage of up to 1,000 books, with the option to expand to 32 GB with a microSD card.

 

KOBO GLO – READ COMFORTABLY DAY OR NIGHT – ZAR 1499.90

The front-lit Kobo Glo eReader offers the most even and adjustable ComfortLight technology to enable people to read anytime – day or night. Its durable screen and customizable fonts and page-turning features make it the perfect eReader for the most passionate booklovers. The Kobo Glo uses E Ink technology, and its no-glare XGA high-resolution 6” E Ink screen provides an experience that is just like reading print on paper. The device easily connects to Wi Fi allowing consumers to explore and discover recommendations in the Kobo eBookstore. The Kobo Glo has a battery life of up to one month and has 2 GB of internal memory for the storage of up to 1,000 books, with the option to expand to 32 GB with a microSD card.

 

 About Edcon

 

Edcon is South Africa’s largest non-food retailer, with a market share of the South African clothing and footwear (C&F) market nearly twice that of its nearest competitor, trading through a range of retail formats. The Group has grown from opening its first store in 1929, to trading in 1 301 stores (as at 29 June 2013) in South Africa, Botswana, Mozambique, Namibia, Swaziland, Lesotho, Zambia and Zimbabwe. Edcon has been recognised in national surveys as one of the top companies to work for in South Africa and continues to make significant progress in its equity and transformation goals.

 

Our retail businesses are structured under three divisions: Edgars division, including Edgars, Boardmans, Edgars Active, Edgars Shoe Gallery, Red Square and the Group’s mono-branded stores such as Topshop Topman, Tom Tailor, Dune, Lucky, T.M. Lewin, Lipsy, Inglot, La Senza and Accessorize whose product is also available through Edgars stores, serves principally middle and upper income markets; Discount division including Jet, JetMart and Legit, serves principally middle to lower income markets; and CNA, the Group’s stationery, books, games, movies, music, hi-tech electronics and mobile retailer. The Edcon Credit and financial services division provides credit and insurance products to the Group’s customers. 

 

With the launch of its “Thank U” loyalty programme, Edcon now has the largest retail customer database in South Africa which enables it to provide customers with relevant offers across its suite of retail and financial services products; this programme includes all mono-branded stores in South Africa.

 

For more information, please visit the Edcon website: www.edcon.co.za

About Kobo Inc.

Kobo Inc. is one of the world’s fastest-growing eReading services offering 4-million eBooks, magazines and newspapers to millions of customers in 190 countries.  Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, and Kobo Arc 10HD. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.

 

F

Imperial Managed Logistics – part of the Imperial Logistics group – has been awarded a three year contract for primary distribution services by JSE-listed Tiger Brands.

The contract will see the company transporting 46 000 loads per year for the FMCG group.

Elaborating on the scope of the contract, Imperial Managed Logistics’ Joint Managing Director, Johan Truter, explains that it focuses on all primary transport activities, including full load finished goods movement from factory to warehouse, distribution centre or direct customer deliveries for Tiger Brands’ Consumer and Grains Divisions.

It will see Imperial Managed Logistics handling Tiger brands goods ranging from grain, groceries, snacks and beverages to baby care, personal care and home care brands, across brands that include Jungle, All Gold, Crosse & Blackwell, Ingram’s and Purity. “The contract encompasses all the activities associated with the planning, execution, management, reporting and IT required for the provision of primary freight logistics management services as a consolidated solution,” Truter adds.

Imperial’s proven capabilities in network (IT) integration and its national order visibility linking capacities contributed to the company securing this contract, he states. “Our track record in operations consolidation to improve decision making, as well as our operational representation at key sites, also helped us seal the deal.” Imperial Managed Logistics’ winning solution for Tiger Brands includes a world class central operations command centre, to meet the client’s need for centralised planning, reporting and visibility of their network.

The company won this contract in a closed tender. “We are delighted to have been selected as Tiger Brands’ single primary freight transport management partner, and look forward to a mutually rewarding partnership,” Truter concludes.

 

BIC has handed over 1,2 million pens to needy children at 1369 schools across the country

My BIC, My Future
My Dream, My Pen

BIC is my choice
And that gives me joy

With BIC I can
Be big, with big we can
Be a BIC team

The above poem was written by 12 year-old Sthandiwe Nkosi, one of 501 needy children at the Mbuyisa Makhubu Primary School in Orlando West, Soweto who will receive a pen thanks to the Choose BIC and Change a Future campaign today (August 16).

Sthandiwe, who lives with her grandparents, mother, aunt and her siblings, believes that a good education will make a big difference and that a BIC pen can help her achieve that. “Education can help me succeed in life and build my future. Without education, I am nothing at all. That’s why, my BIC pen is like my friend,” she explained.

BIC marketing manager of stationery, Millicent Quoilin, said it was an honour to reach out to children such as Sthandiwe.

“Today’s ceremony celebrates the completion of the 2013 Choose BIC and Change a Future campaign. Every year, parents spend millions on stationery to equip their children for the new school year. Yet, sadly, many learners go through the school year without much needed stationery such as ball point pens.  This year, we have increased the number of pens that will be given away by 20 percent to 1,2 million thanks to the generosity of consumers,” she said.

The campaign, which began in 2011, has grown every year. As the market leader in writing instruments, BIC has leveraged its strong position to inspire consumers to join together to make a difference in the lives of the millions of South African children in need of good education.

Over 30 different BIC products carry a Choose BIC and Change a Future sticker. For every pack sold, BIC commits to donating a pen to a needy child.

This year, the pens will be distributed by the READ Educational Trust to 1369 schools across the country.

Principal of the Mbuyisa Makhubu Primary School, Mrs MJ Sambo, said that no-one should ever under estimate the value of a simple ball point pen. The majority of funds available to ‘non-fee paying schools’ which serve these communities were allocated to ever increasing operating costs. This left a very small amount for essential items such as stationery.

Quoilin said that because of BIC’s ongoing commitment to the struggle to get every young South African the education that he or she deserves, the selection of the Mbuyisa Makhubu Primary School for the handover of the first pens was significant.

The READ Educational Trust started as a small voluntary committee in Soweto at the end of 1979 in response to the student demands of 1976 for reading and library facilities. READ operates primarily as an educator development agency in the field of language, literacy and communication and is a leader in the fields of educational assessment, materials development and resource provision.

Fundraising manager for READ, Lizelle Langford, said that the pens would go to primary school children in grades four to six at READ project schools or at schools with which READ had built a relationship with over a number of years.

“The ability to read and write well is essential to ensure success at school or, later, career advancement and tertiary study.  The skill of writing is something that is learned and can be perfected by practice. In a large number of households in rural areas, a pen is not always readily available and sometimes it is shared among everyone in the household, BIC’s contribution therefore makes it possible for 1,2m children to have access to their own pens,” she said.

Based on the achievements of the 2013 campaign, Quoilin said BIC wanted to encourage both its loyal customers and new consumers to help the company increase its donation of pens to needy learners each year. The Choose BIC and Change a Future campaign for 2014 will begin when Back to School purchasing of stationery begins in November.

“As a company, we care about the future of our children.  That’s why we are going all out to partner with our customers to put pens in the hands of as many learners as we can,” she said.

For further information about the Choose BIC and Change a Future campaign, visit www.BIC.co.za or BIC South Africa on Facebook.

 

 

Posted by Marc Mcilhone

 www.africanbrains.net

 

Paving the way for managed print success

Managed print services (MPS) is a terrific opportunity for resellers to drive revenue and enhance share of customer. To succeed, it needs the support of a visionary and supportive vendor. It requires, for example, an inclusive service and supplies contract for networked printers and multifunction systems that can be the key to maintaining a profitable managed print offering, by:

 

 

•             Enhancing customers’ understanding and control of their document costs;

•             Offering resellers a competitive advantage and providing opportunity to boost  business equity;

•             Improving reseller profitability and increasing revenue; and

•             Removing some of the costly variables that can cut into reseller profits, with a fully integrated solution and coverage independent fixed pricing

 

Not all companies are ready for a long-term MPS contract, so a reseller will need a programme that offers an entry point. They will also need the following functionality:

 

•             Monitoring the printers and multifunction devices on an organisation’s network;

•             Supporting devices provided by a wide variety of vendors; and

•             Enabling customers to order supplies through a solution provider’s e-commerce portal

 

MPS is also not a one-size, one-vendor solution – roughly half of the technology you will manage in MPS accounts will be from a wide variety of vendors, rather than that of your principal vendor.

 

The key to success with any MPS solution is properly trained staff – ensuring the customer won’t have to face the very challenges they are trying to avoid by having managed print in the first place. Building staff expertise is one of the biggest challenges service providers currently face. According to CompTIA’s IT Research Roundup published in late 2011, 56% of MSPs surveyed say the availability of trained consultative sales and tech staff is a “very important” requirement.

 

To get started, train your sales staff to explain the benefits of MPS and understand how it is implemented. Work with your MPS vendor to deliver high-impact training, covering topics such as assessment, design, implementation and management. Focus marketing efforts on a customer’s specific industry, size and needs.

 

Once you’ve added MPS to your portfolio, it is important to remember that training people to deliver a service like managed print is not the same as training them for product-related customer service, which is why they will need a proven on-boarding process that enables businesses and their technical staff to be successful under mentorship from industry experts. The mentoring programme should be led by an independent company that already has a successful MPS practice.

 

Once MPS is successfully in a your portfolio, not only will it improve your overall strategic market position, it will help make existing accounts more secure and open doors to win new business. In order to remain successful, you will need to continue customer and vendor relationships and make a point to re-evaluate processes to meet ever changing business requirements. An effective and well thought out MPS programme and sales strategy will build customer loyalty, confidence and revenue.

 

Contact

 

Karen Heydenrych, Communikay, 083 302 9494 karen@communikay.co.za

Tanya Moodley, Bytes Document Solutions, 011 928 9111 tanya.moodley@bdsol.co.za

The development of black managerial talent and leadership for both the public and private sectors is crucial to the growth of the South African economy and future entrepreneurs. Thus the opportunity to become a knowledge partner to the learning day at this year’s Black Management Forum Conference was one we took up without hesitation.

Skills development forms part of the Deloitte ethos and has seen the firm being recognised by industry bodies such as the Association for the Advancement of Black Accountants of SA (ABASA) as a leading producer of black chartered accountants for many years in a row.  We believe in producing skills for the firm’s own talent pool and for the broader economy – because we have to play our part in developing skills for South Africa.

The Deloitte corporate social investment budget is solely focused on supporting skills development initiatives. In addition to our CSI budget, Deloitte also spends in excess of R20 million a year on tertiary education bursaries. Our alumni also sit at the upper echelons of the auditing and other professional services organisations – the auditor general, parastatals and parts of the private sector.

It is at the back of this passionate commitment to skills development that we found the call by the President of the BMF, Bonang Mohale, to reconfigure its annual conference and incorporate a learning day as a timely and important call.

Some of the BMF managers are destined to be top global industrialists, top executives in multinationals, leading CEOs of JSE listed entities as well as senior managers and directors in government and state owned enterprises.

We believe managers will be more impactful when they are instinctly aware of the social challenges around their organisations, know how to use data better in their environment, are more informed on how they can govern responsibly in their organisations, and have more insight on how they can protect their organisations data from various types of risks.

Empowering black managers with broader managerial expertise and social awareness will advance transformation and enable them to remain transformation agents themselves and not miss opportunities provided by their own managerial positions.

At the conference, the break-away groups will learn and explore three topics in line with the theme of  Can Good Governance increase trust amongst government, civil society, labour and business: Data Analytics; Cyber Crime and Effective Managers Who Advance Good Governance. We will present our content in an interactive manner based on practical examples.

(Please contact David Graham at davgraham@deloitte.co.za to request Deloitte content presented at the Black Management Forum Conference).  

There will also be a plenary panel of captains of industry, including a JSE Non-executive director, the public protector, an official in the Office of the President’s planning and monitoring and evaluation departments and other state-owned-company CEOs who have successfully driven governance turnaround journeys.

Deloitte has had a corporate membership with the Black Management Forum (BMF) for decades and always looks forward to its annual conference and corporate update dinner. The Deloitte association with the BMF was also cemented by their long standing advisor and associate, the late Lot Maduke Ndlovu, who was the former MD and president of the BMF.

If you are interested in attending the Black Management Forum Conference, click here to register on the BMF website. We will also be providing updates from the conference on social media. You can monitor updates on the 23rd October on Twitter by following the #BMFConf2013 hashtag or @DavidGrahamSA on Twitter.

We will share Deloitte content presented at the conference upon request.

CONTACT:
David Graham
Digital Engagement Leader
Deloitte Africa
Deloitte Place, Building 8 2nd Floor, The Woodlands, 20 Woodlands Drive, Woodmead, South Africa Private Bag X6, Woodmead, 2052, South Africa
Direct: +27 (0)11 517 4022  l  Main:  +27 (0)11 806 5000 l  Fax: +27 (0)11 388 0194  l  Mobile: +27 (0)82 906 7227
davgraham@deloitte.co.za  www.deloitte.com Facebook | Twitter | Deloitte Blog | LinkedIn

The Santa Shoebox Project is an inspiring community initiative of the Kidz2Kidz Trust (IT2671/2009, PBO930031301, Section 18A, NPO 102-098, B-BBEE Level Four Contributor) that co-ordinates the donation, collection and distribution of personalised gifts at Christmas time to underprivileged children across South Africa and Namibia. 

Participating is a profoundly valuable and personal experience with each donor selecting the child he or she chooses to pledge a Santa Shoebox for by name, gender and age. 

Volunteer your time or provide products for insertion into the box. Visit http://site.santashoebox.co.za/

 

Source reduction refers to activities that reduce the volume or toxicity of waste generated, including the design and manufacture of products with minimal toxic content, low volume of material or a longer useful life. It is becoming an increased focus for brands that need to be conscious of their environmental footprint, and as a result greater emphasis is placed on the reduction of packaging material within the retail environment. 

 

Timothy Beattie, General Manager of Pyrotec PackMedia – a leading provider of on-pack solutions -says: “By moving beyond conventional packaging methods and materials, brands can reduce their carbon footprint as well as their transportation spend and warehousing costs. Reducing excess packaging results in lighter and smaller shipments that cost less to transport.”

Pyrotec PackMedia offers the below source reduction tips for brand owners wishing to reduce their carbon footprint:

·         Cut down on packaging costs: Clever on-shelf devices negate the need for excessive packaging. Pyrotec PackMedia assists brands in reducing packaging through its innovative range of Do-It Hang Tabs and Display Strips. These devices reduce – and often replace – the bulky packaging required to professionally display your products in retail stores.

·         Streamline the product: In the design phase, product packaging should be streamlined to neaten the overall appearance and increase on-shelf display flexibility. More products are able to be displayed on shelves and it is easier for customers to handle the items – increasing the possibility of purchase.

·         Increase product visibility: By hanging products vertically, less space is required on the shelves and visibility is increased. Packaging can be streamlined as it doesn’t have to work twice as hard to catch the attention of the customer. Do-It’s range of Hang Tabs and Display Strips is an easy, affordable way to place your product where it is most visible to the consumer.

·         Lessen the environmental impact: Choose sustainable materials over conventional substrates. Materials produced from post consumer waste or that are recyclable all assist in decreasing your footprint.Do-It offers a range of biodegradable and recyclable options, allowing you to move closer towards achieving your environmental goals.

·         Reduce the toxic content in your product: Be aware of the toxic content present in you packaging materials. International packaging laws require that manufacturers comply with legislation pertaining to the composition of packaging. For example, the Model Toxics in Packaging Legislation (the same model forms the basis of the European Union’s packaging requirements) was implemented to reduce the amount of heavy metals in packaging and thus safeguard the environment. Do-It’s range complies with all material safety requirements – in both the design and manufacturing process.  

Beattie concludes: “Source reduction in packaging has been going on for decades as a way to reduce costs. Until recently, however, few companies were doing it to increase sustainability. With the increased concern for the environment, manufacturers and brand owners would be wise to investigate alternatives that allow them to minimise packaging – and ultimately their carbon footprint.”

PYROTEC: 

Pyrotec is a privately owned South African company that specialises in providing innovative and top quality product identification solutions. The company’s extensive service offering includes on-pack product identification solutions including self-adhesive labels systems, as well as coding and labellingequipment. With a service offering founded on a dedication to quality, operational reliability, and excellent service, the Cape Town based company has a national footprint with centres in major cities across the country. With more than 40 years’experience, Pyrotec has three brands operating under its ambit: Pyrotec PackMedia, Pyrotec PackMark and Tower which includes Toby Tower. The proudly independent company is headed-up by Managing Director, Rowan Beattie.

For more info see: www.pyrotec.co.za

Lush leaves for KZN schools

The soil on tree number 6,028 has been gently packed down and Bidvest company, Konica Minolta South Africa, has ended its 2012/2013 financial year creating further shade, beauty and sustainability at South Africa’s impoverished schools, bringing the total number of trees planted over the past five years to 17,678.

 

Run in conjunction with the Trees for Home initiative of South Africa’s national greening and food gardening social enterprise, Food & Trees for Africa (FTFA), the project’s latest 2,007 trees were planted at 40 schools throughout the greater Durban and Pietermaritzburg areas.

“Since the inception of this project in 2009, we have managed to create a veritable forest of trees,” says Alan Griffith, managing director at Konica Minolta South Africa.

The project is also quantifiable from a sustainability point of view, as the FTFA’s Trees for Homes initiative is a registered carbon offset programme under the Carbon Protocol of South Africa. By taking travel, electricity and paper usage into account, the FTFA online carbon calculator provides a high level estimation of a company’s annual carbon footprint, as well as the number of trees it will take to absorb that amount of carbon.

“Based on these calculations, we are proud to state that the number of trees planted have already offset Konica Minolta South Africa’s carbon emissions, giving us a ‘carbon-neutral’ status,” says Griffith.

“Aside from this, from a social perspective, activities such as studying for exams, chatting to friends or even just dreaming of the future are a lot more conducive under a canopy of branches that provides shelter and coolness during the country’s hot summer months. In fact, the beautification of schools in particular has been linked to improved academic performance. According to a 2010 study entitled ‘Student performance and high school landscapes: Examining the links’, students performed better academically at schools surrounded by nature and were more likely to graduate.”

In each area, Konica Minolta South Africa branch employees have become thoroughly involved with the planting of the trees, which consisted of indigenous and fruit trees. From here, the trees become the responsibility of the teachers, learners and caretakers.

Pieter van Zyl, Pietermaritzburg branch manager at Konica Minolta South Africa, took part in the tree planting at a girls’ high school in the area and believes it is everyone’s social and moral responsibility to implement environmentally sustainable measures. “Planting these trees not only mitigates our carbon emissions, but also brings about environmental and social benefits such as preventing water run-off, settling dust, provide shade and shelter, lessening noise and helping to beautify our city,” he says.  

“Konica Minolta South Africa employees were thoroughly involved with the planting of the trees along with the Durban schools’ staff and children, and found it to be a greatly inspiring and fulfilling exercise.  Prior to the planting, the school children were educated on the importance of proper ground preparation, planting techniques and aftercare.  This will ensure that the trees will thrive so that they might be enjoyed by generations to come,” adds Gary Goadsby, Durban branch manager at Konica Minolta South Africa. 

South African newspapers are not dying

JOHANNESBURG – According to PricewaterhouseCoopers’ fourth annual South African Entertainment and Media Outlook report, these industry are estimated to grow by 10.9% over the next five years, which means it’ll generate R175bn in 2017.

 

“The South African market bucks the trend seen in other nations; its revenues are increasing even while the market evolves to digitised formats,” the report explains. “In contrast, newspapers in the UK and the US are struggling to devise sustainable long-term business models.”

 

The survey paints a newspaper industry that is “buoyant and diverse”, it forecasts that advertising revenue with grow by 6.2% from R7.5bn to R10.1bn. In contrast, online advertising is expected to grow by 27% a year, which is only worth R506m – only 5% of newspaper revenue.

 

Digital circulation revenues are expected to grow from R13mil to R215mil by 2017, but contrary to other countries with the same broadband, South Africans still prefer print over digital news content. Readership remains constant with 31% of the adult population read a daily newspaper.

 

Vicky Myburgh, PwC’s entertainment and media industries leader for South Africa, told the Business Times, that while most of the growth would be from digital technology, the traditional non-digital media would still dominate the industry over the next five years.

 

Myburgh continues, that in South Africa books were struggling, as they were “largely unaffordable”. Yet magazines and newspapers will continue to grow, because of price and diversity in languages.

Source: www.sabreakingnews.co.za – Posted by: Kyle Stevenson   Posted date:  September 25, 2013  

The full report here

http://www.pwc.co.za/en/assets/pdf/entertainment-and-media-outlook-2013-2017.pdf

photo Courtesy: photopin.com

 

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My Office News Ⓒ 2017 - Designed by A Collective


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