South African’s own ‘Ultimate’ Cars

A just-released national survey – in time for spring-cleaning season – conducted by leading fuels brand, BP Ultimate, has concluded that South Africa’s cars could be among the cleanest and best-kept in the world, with 96% of SA motorists saying they take great pride in the appearance of their cars.

The survey, which drew almost a thousand responses from male and female drivers across the country between the ages of 18 and 50+, proved that whether you are driving a 15-year-old Citi Golf Sonic or sleek new Bentley Continental, South African motorists, rich and poor alike, take exceptionally good care of their cars.

Close to eight in ten respondents said they clean their cars at least once a week, while a grubby 2% confessed to cleaning their cars just once a year.

To put it in perspective, this translates into about 164 000 grimy vehicles among the 8.2 million cars on our roads, compared to the results of a similar study conducted in the United States, which found that 16% of drivers never wash their cars – equating to a staggering 73 million dirty cars among the 138 million registered vehicles in the US.

The BP Ultimate poll also revealed that drivers from the Northern Cape have the cleanest cars, with nine in ten drivers washing their cars at least every week compared to only six out of every ten motorists in the Western Cape who wash their cars weekly.

The cleanest cars per province according to BP’s survey:

Northern Cape – 97% of respondents wash their cars at least once a week

Free State – 94%

KwaZulu-Natal – 86%

Mpumalanga – 85%

North West Province – 79%

Limpopo – 77%

Gauteng – 76%

Eastern Cape – 73%

Western Cape – 67%

Contrary to popular belief, there is also little discrepancy between SA’s wealthier and poorer drivers when it comes to car cleanliness. The survey showed that wealthier motorists are in fact not too posh to wash with over 78% of those occupying senior managerial posts saying they readily get out the bucket and sponge to clean their four-wheeled beauties.

Drivers who are less well-heeled are just as proud with 75% of those in lower positions saying they are not prepared to drive a dirty vehicle for longer than a week.

Peter Cock, BP’s Technical Fuels Manager, says the survey unequivocally confirms that South African motorists’ car cleaning habits in general are exemplary. “Even when asked about leaving the occasional piece of rubbish in the car, over 83% of respondents said they don’t.”

He points out that regular cleaning can help preserve the value of one’s car by getting rid of salt and other corrosive substances. But aside from outward appearance, fuel quality also plays a major role in the efficiency and general upkeep of a car’s engine – something which the majority (97%) of motorists who participated in the BP Ultimate survey agreed upon.

“The type of fuel you use is especially important and could save you a substantial amount of money in the long run.

“Stick to premium fuels, such as BP Ultimate, which contains up to four times the cleaning power of ordinary fuels and is also the only fuel recommended by the Automobile Association of SA – the most trusted motoring authority in the country. Using BP Ultimate Unleaded or Diesel throughout the year will keep your car engine as good as new,” he says.

Peace of mind on the N4

TRAC operates a 24-hour, seven days a week customer care line which offers N4 road users in South Africa and Mozambique quick and easy help, advice, route and traffic updates. Between Pretoria and Maputo, TRAC also offers a convenient emergency, roadside support and accident response service called TRACassist. 

This unique breakdown and rescue service is available 24 hours, seven days a week and is there to assure the safety of all motorists and travellers along the route, to assist during emergency situations and provide additional accident response services.

If you are involved in an accident, have a flat tyre, overheated engine or smashed windscreen, dial for assistance from the TRAC rescue team nearest to you:
South Africa:  0800 8722 64 (0800 TRAC N4) |  (+27) 82 881 4444 | helpdesk@tracn4.co.za

 Mozambique:  (+258) 84 34 34 34 6 |  (+258) 82 30 34 30 3 | helpdesk@tracn4.co.za

Young gun points at top leaders

Following on from the success of his first book ‘Conversations’, author, entrepreneur and talented media marketer Siya Mapoko, is set to launch his second book ‘The BEST ADVICE I ever got…’. With a proven track record of generating media publicity for his sponsors, Siya is offering top companies the opportunity of a series of benefit packages that include partner customisation, exclusive rights, customised company chapters, signings and associated media promotions.

His first book ‘ Conversations’ was written at the age of 28 when Siya partnered with the JSE. He generated millions of Rands worth of media coverage for the book, the JSE and the 12 CEOs of AltX-listed companies featured in the book. Stand a chance to win one of three copies of ‘Conversations’ by registering on the shop-sa website.

Because of his marketing abilities, particularly his content-marketing abilities, Siya has been sought by a number of big corporations for partnerships and marketing road shows. His corporate partners have included Old Mutual, Nedbank, Standard Bank, SME Survey among others, and he has spoken to thousands of people in conferences around the world and has lectured at universities and business schools. 

Siya knows how to use books to generate tremendous amount of mainstream media coverage that would ordinarily cost millions of Rands if bought through media buyers and ad agencies. Media loves books because they are newsworthy – especially books of national interest like The Best Advice I Ever Got. Included in this second book are stalwarts such as Cas Coovadia, MD Banking Association of SA, Elias Masilela CEO Public Investment Corporation (PIC), Bheki Sibiya CEO Chamber of Mines, Crhistine Ramon CFO SASOL and John Kehoe, International Bestselling author to name just a few. The questions addressed by the executives include: The best advice I ever got; The true meaning of failure; the number one responbility of leadership; and just one thing that could be done to boost economic growth, rural development and Africa’s future prosperity; and much more…

The Best Advice I Ever Got Rate Card 2012/13

 

 

Package

Benefits

Pricing

 

 

B Level Partner

Suitable for Companies in the “Expert” or Advice Industries. Good for Corporate Citizenship, Leadership Development, Gifts, Awards, etc.

  • 500 Customised & Autographed Books (40% Discount)
  • Custom Company Chapter within the Book (value R20 000)
  • Company Logo on Cover of Purchased Copies
  • Exposure on Book website
  • Author Book Signing and Give-away
  • Author for Keynote Speech at Sponsor’s Private or Public Event (Value R20 000)
  • 50 books donated to a school for CSI Give Away
  • All future orders at R150 per copy (min 500 books per order)  
  • Book Retail Price about R250 per copy

 

R75 000

 

(Total Retail Value R177 500)

 

 

 

 

 

A Level Partner

Suitable for Companies in the “Expert” or Advice Industries. Good for Corporate Citizenship, Leadership Development, Gifts, Awards, etc. Large quantities, more value..

  • 1000 Customised & Autographed Books (56% Discount)
  • Custom Company Chapter within the Book (value R20 000)
  • Company Logo on Cover of Purchased Copies
  • Exposure on Book website
  • Author Book Signing and Give-away
  • Author for Keynote Speech at Sponsor’s Private or Public Event (Value R20 000)
  • 100 books donated to a school for CSI Give Away 
  • Guaranteed Industry Exclusivity
  • All future orders at R110 per copy (min 1000 books per order)
  • Book Retail Price about R250 per copy

 

R110 000

 

(Total Retail Value R315 000)

 

 

 

 

 

Exclusive Corporate Sponsor

 

Ideal for Large Corporations, Government and Industry Leaders who want unique and meaningful branding.

 

A platform to reach the most knowledge seeking & aspirational in SA Economy.

 

“With Estimated 30,000 to 50,000 copies distributed in 12 months your brand exposure will have more “top-of-mind” & cost effective impact than most traditional media!”

  • Exclusive right to author the Foreword of the book (every copy ever printed)
  • Branding at the Book Launch Venue
  • Right to speak at the Book Launch
  • Branding and right to speak at all Book Tour Events across SA (approximately 10 events)
  • Exposure on Book website as Exclusive Corporate Partner
  • Special Mention on all Press Releases & Blogs
  • Special Mention on all Radio, TV and Print interviews
  • Exposure to other African countries (Africa Book Tour)
  • 1000 Customised & Autographed Books (Retail Value R250 000)
  • Author Book Signing and Give-away
  • Author for Keynote Speech at Sponsor’s Private or Public Event (Value R20 000)
  • 100 books donated to a school for CSI Give Away 
  • Guaranteed Industry Exclusivity
  • Company logo on printed books (up to 50 000 copies)
  • Enterprise Development BEE Points

 

R500 000

 

(Estimated ROI R2million)

 

Be a part of the Change!


MySchool MyVillage MyPlanet is South Africa’s biggest fundraising programme. With your help they raise over R2.5 million every month for over 9 000 schools, charities, environmental and animal welfare organisations – and boast 12 national partners where you can swipe your card.

Get involved today and start raising valuable funds without costing you a cent.
If you would like to help your favourite school or charity, apply for your free card today or become a beneficiary. Visit www.myschool.co.za to find out how. 

You can swipe your MySchool card at any Woolworths, Quick shop, TOysRus, Waltons, Kalahari.com, Reggies, SupaQuick Tyre experts, Jack’s Paint & Hardware and Club Travel, www.tonertown.co.za, Altech Netstar, MySchool Travel, and Get Ahead Primary School Revision countrywide. 

Help2read
MySchool LIKES reading! Help to raise much needed funds for help2read by clicking LIKE on their Facebook page and they will donate R5 to help2read for every new LIKE.

The Department of Trade & Industry (dti) is participating in CeBit 2013 which runs from 5-9 March 2013 in Hannover, Germany. This is an ICT focussed National Pavilion covering manufacturers of ICT components and electronics. 

The dti is offering the following financial support to qualifying firms:

  • Air travel assistance up to R13 000
  • Daily subsistence allowance of R2 000
  • Freight-forwarding of display material – the dti to make the necessary arrangements and cover the costs; 
  • Exhibition space and booth rental costs.

 

General enquiries should be directed to Faith Marima, Tel: 012 394 1019 or Email: Fmarima@thedti.gov.za


The closing date for submission of applications is 5
th September 2012.


See www.cebit.de for further information about this international exhibition.

How to: Do your own PR on a budget

While large companies have millions to spend on courting the press, freelance trainers and coaches can get that all important media coverage just as well with a tiny budget. Matt Henkes explains.

Remember Fathers for Justice? They included the portly old gentleman who scaled the walls of Buckingham Palace dressed as Batman; or his comrades who managed to blag their way into the public viewing box of the commons to flour bomb Tony Blair as he addressed the house. These were PR stunts on an extreme level, and demonstrate the power of the media and how it can be used to get a message heard.

Obviously, we’re not suggesting that you don the black cape and set out to wreak havoc. These are extreme examples, but a vast amount of the information you see in the media relating to companies or organisations will be a result of some kind of PR exercise.

Essentially, PR is the means by which you manage your reputation and build long term relationships with your customers and stakeholders. It doesn’t necessarily have to have anything to do with the media, though that is its most visible form.

While large companies invest huge amounts of money in PR campaigns, their smaller counterparts have far less to spend on getting their message out. However, it is still possible to get that all important media coverage by forking out very little.

How do you know if you need PR?

“A time will come when you have to start thinking about the extra things you can do to push your business,” says Anna Mealor, deputy director general and head of marketing at the Chartered Institute of Public Relations (CIPR). “I think people know when they have to do more. It’s usually at that point when they start to think, ‘What else can we do to increase our sales?’ What can you do to encourage people to visit you or use your service?

“At a certain level you can virtually call it customer relations when you first start off because it is about the way you present yourself; how you answer the telephone, how your stationary looks and how you use your email and website.

“Speak to some of your customers,” she adds. “Get their endorsements and put them on the website. Ask them questions about the service, what they like about you, what they don’t and where you can improve.”

Take a step up from these simple actions and you begin wading into the world of media coverage, press releases and journalists. This is not as scary as it may sound, but there are ways to go about it.

Finding your target media and building contacts

This is where you work out who you are trying to get your message to. Who are your potential customers, investors or partners and where does your message need to be for them to see it? Look at the trade press coverage of your industry or sector. Which of your competitors are included and why? What is the message that they’re trying to get across? Getting an idea of the type of things that gain coverage in your trade press will help you to grab some of that valuable exposure for yourself. Look at the style of the paper or magazine you’re aiming for and copy it. If your news release fits in with their style, it’s more likely to get published.

Make the effort to contact the journalists that will be covering your area, both in the trade and general press, and find out what is most likely to get you coverage. Ask them what they want and they’ll tell you. Find out what their deadline days are and make sure that anything you send them is well in advance of this. Bear in mind that the more often you supply them with suitable content, the more they will come back to you in the future.

When dealing with the media, it is important to have an established idea of exactly what it is you want to achieve. Keep this in mind at every point of contact, be it sending a press release, doing an interview or running a competition in the local paper. Remember when talking to journalists that everything you say is a matter of public record, unless you both specifically agree otherwise.

Catching their interest

Journalists deal in news. This may seem obvious but it’s important to make sure that what you’re supplying is not just an advert for your business disguised as a press release. It has to have some news value. If you’re writing for the trade press, they’re more likely to be interested in some of your latest deals or product developments. However, a local paper would probably be more interested in a story with a human angle, such as how you’ve supported a member of your team through a qualification or how your sales team are training for the London marathon.

Writing a press release

Your average news desk is constantly awash with press releases of all shapes and sizes. They are constantly bombarded, so make your release short and sharp, with a catchy headline.

Don’t try and include too much information. A good press release will always have the date at the top and will typically be no more than two pages long, with the important information at the top followed by a nice snappy quote from yourself or one of your company directors. It’s a good idea to include some background information about your firm with contact details at the bottom.

WRITING A GOOD PRESS RELEASE 

  • Keep it concise 

 

  • Avoid unnecessary jargon 

 

  • Stick to the facts 

 

  • Ensure it covers the ‘five Ws’ – Who, what, when, where and why 

 

  • Include useful quotes 

 

  • Add an Editor’s Note at the end containing company and contact details 

 

  • Grab the reader’s attention by including a good headline 

 

  • Proof-read before sending 

Never underestimate the value of a high quality image. Editors want their publication to look good, so including an interesting picture will increase your chances of gaining the coverage you’re after.

Getting the professionals in

Of course if you feel like you want to invest in a professional PR consultant, and go about finding one in the proper way, it’s highly likely that they will do a much better job than you. The CIPR offers a service that it claims will find the right agency to meet your needs. Be prepared though, they don’t come cheap.

“It depends what you want to do, but if you were hiring a PR consultant by the day then you can expect a ball park figure to be around anything from £400 a day and upwards,” says Mealor. “If you do it on a project basis it could be cheaper, but you are going to invest some money in it.

“Ensure that the consultant you work with is recognised by a professional body like the CIPR,” she adds. “Then you’ll know that they’re accountable and they’ve had to meet certain criteria.

“Decide what you want to achieve before you approach them and always ask around before signing with someone. Find out if anybody in the local area has also been using PR, and who they would recommend.”

Why not just advertise?

Getting a journalist to write about your company is worth more in terms of the reader’s perception, than paying for an advert, says Mealor. “Advertising is paid for, so you pay for your piece and it’s not presented by a third party,” she adds. “With PR, if you get an article in the paper and the journalist is saying good things about what you’re doing, the reader and your stakeholders will know that it’s impartial and this person is writing about it because the product or service is good.”

 

Matt Henkes is the commerical editor at Sift Media.Visit http://www.trainingzone.co.uk/free-resources.

Dell South Africa

Dell South Africa will continue its six-year partnership with Southern Africa’s largest science centre, the Sci-Bono Discovery Centre, with a further investment of R 700 000. These funds will go towards the ICT Training Centre that Dell established last year.

This training centre is the only facility available to all public school teachers and it plays an important role to ensure that South African teachers gain the essential ICT skills necessary for professional educators. 

“The Dell contribution has been invaluable in our training programmes, enabling us to train over 2 500 teachers, making a major impact on the increased use of ICT skills in schools,” says Zelda Fynn, Sci-Bono’s ICT training manager.

According to Natasha Reuben, head of transformation at Dell South Africa, “ICT literacy continues to be one of the biggest challenges that the South African education system faces. Dell believes that technology is an essential tool to bridge the digital divide and provides South African youth with the platform to compete academically with their global peers.” Using the Dell ICT Training Centre, Sci-Bono has prepared 241 unemployed youth from disadvantaged backgrounds for entry-level technical jobs in the IT industry. 

The Sci-Bono Discovery Centre aims to support education in mathematics, science and technology; to improve public access to science, engineering and technology; and to promote career education in these critical areas. This is aligned with Dell’s educational focus and, for this reason, the company has invested over R3-million in Sci-Bono since 2007. The centre has been officially recognised by the Gauteng Minister of Education for the contribution that it makes towards addressing the lack of ICT literacy and the shortage of resources that South African schools are faced with. 

“We firmly believe that the future success of the communities in which we do business is intertwined with the future success of our company. As the world continues its transition from an industrial economy to a digital economy, technology access and training are becoming critical tools in the pursuit of social equity,” said Reuben.

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