Canon South Africa ranks tops in key South African Office Colour MFP segment

Canon SA has clinched the top spot in the 20 to 29 pages per minute Office colour MFP segment in South Africa for the first half of 2013, according to independent statistics from InfoSource.

 

 In the first six months of 2013, Canon SA sold 1 402 units in this segment achieving 23.3% market share, with its nearest competitor selling 1 313 units to achieve a 21.9% share.

 The impressive gain in market share, from 11.7% for the same period in 2012, is largely attributed to the multi-award winning imageRUNNER ADVANCE portfolio of products,  Canon’s focused marketing drive in this particular market and a strong and dedicated network of channel partners.

The imageRUNNER portfolio comprises a range of robust and innovative products, from the entry level imageRUNNER C1028iF to theimageRUNNER ADVANCE C2200 and C5200 series for more demanding environments. Since 2010, the Canon imageRUNNER ADVANCE range of multi-functional devices have received no less than 12 awards in areas such as Best Office Multifunctional Line of the Year and Best Segment 2 A3 Colour Multifunctional Printer.

 According to Dan Porter, Sales and Marketing Director: Business Imaging Group, Canon SA, the office environment is beginning to shift to embrace colour and with Canon’s full suite of products, from Multi-Function Printers, to its extended range of office software solutions, the company can ensure dramatic cost savings and quality print results for its customers.

 “Our success with our imageRUNNER ADVANCE series lies in our ability to provide a complete imaging solution that incorporates renowned quality Canon hardware and software solutions, with price competitiveness, backed by strong and motivated sales channels. This range hits all the right notes with our customers that want value for money without compromising on quality or productivity.

 While ranking first in the 20 to 29ppm Officecolour segment, Canon has placed 2nd, up from 3rd,  in 2012, in the total Office colour market for the first half of 2013, with a 13.2% market share.

 “Certainly, there is room for improvement in some areas but we are buoyed by the company’s overall growth in market share, and specifically the leadership position achieved in the 20- 29 page per minute Office colour segment.

 

“We are proud of what we have achieved but are in no way complacent. We will continue to focus our efforts on delivering value to customers through cost-effectiveness, ease-of-use, energy efficiency, quality results and capabilities,” concludes Porter

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