Brand new Waltons

The country’s largest office products distributor, and part of the mighty Bidvest stable since 1997, Waltons, has added a number of new categories to its portfolio, including breakroom and janitorial/sanitary, along with managed print services.

Commenting on the changes, managing director David Jenkins, said, “We analysed our business model and realised that we needed to reinvigorate the brand and even reinvent some of our core offerings. We need to listen to our customers and talk more directly to their needs and aspirations.” 


After considerable introspection and planning, Waltons has adopted three key values to be driven across the Waltons business: 

Solution Focused

– I want to give you solutions that are relevant and simple

Success Orientated

– I want you to have the best chance at success

Valued Partner

– I am an important part of your business.

“A good way to explain our new mindset is with some tangible examples,” explains David. “We don’t sell white boards, we sell the ability to capture ideas for growth; we don’t sell calculators and laptops, we sell the ability to make money and we don’t sell office desks, we sell the corporate culture everyone buys into.”

Walton’s new payline and refreshed logo capture the company’s purpose and are in sync with a modern company on the move while remaining true to the brand identity. The rejuvenation process also addresses previous limitations in the company structure, with a focus on centralising key head office functions to leverage synergies and provide for a more unified and focused organisation.

“The three key themes will be driven across the business as the company gears for a new phase of growth. Commitment, speed and laser-like focus will be expounded as the company strives towards operational excellence. With a new strategic direction and new operational measures, our sights are set on an exciting new era,” concludes David.

(Source – with extracts from BidVoice)

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