Bic has announced that its full year 2015 stationery net sales increased 7,4% as reported and were up 3,6% on a comparative basis. Full-year 2015 volumes grew 2%.
Bic reports that its 2015 results were good thanks to the success of its “champion brand” strategy fueled by successful new product introductions, continued investments in brand support, and sustained investments in geographic expansion.
The Europe region recorded net sales up high-single digit, sustained by good results during back-to-school and market share gains in most countries. This performance reflected the success of core segments such as ball pens, colouring and correction and the “champion brand” strategy.
The North America zone generated net sales up low-single digit, reflecting the good execution of its strategy and the success of new products (such as the BIC Atlantis range and BIC X-tra fun graphite pencils).
This performance was supported by the positive impact of its “Fight for your write” campaign.
Developing markets saw net sales increase low-single digit with most of the regions delivering strong performances.