For the fifth consecutive year, BIC is visiting schools across Gauteng on its educational roadshow. This year, the stationery brand continues its efforts towards improving the quality of education in our schools with the message: ‘If You Can Dream It, You Can Be It’. The aim is to motivate pupils to strive for greatness regardless of their circumstances.
The activation, presented by the brand character ‘BIC Boy’ and a team of brand activators from Zinto Marketing Group who have partnered with BIC since the outset of these national educational roadshows, imparts key educational messages ‒ emphasising the importance of making good career choices and planning for the future from a young age. The format engages learners to interact with the brand which encourages pupils to strive towards creating and leaving their own legacy.
BIC has also launched a colouring-in competition being run concurrently with the roadshow, which inspires learners to get creative. It brings excitement to schools and awards cash prizes to the winners as well as the teachers and schools with the most entries.
The winning school will select an under-resourced school of their choosing as the recipient of a cash donation. In addition, BIC will refurbish one other school in need of maintenance and repair.
Launched in 2011, the ‘Buy a pen. Donate a pen’ initiative has donated over five million pens that assist under-privileged learners across South Africa by contributing a pen for every one purchased. The aim to ensure that our future learners are able to change opinions through education with the notion: ‘The Pen is Mightier than the Sword’.