At a gala event on 16 March 2016, Universum, global leaders in employer branding, announced the results of their largest research sample to date at the Universum Most Attractive Employer Awards 2016.
With the global importance of attracting and retaining top talent of crucial importance to business, the results of Universum’s annual national survey are mandatory reading for business and HR executives and leaders.
Every year Universum Global conducts research across the world and specifically within South Africa in 2015, Universum interviewed over 45,000 tertiary institution students as well as over 21,000 professionals in the following sectors:
- Health care / health sciences / sciences
- Humanities / liberal arts /law
This year’s winners reflect the trends In the research that show that even with fears around economic instability still a concern, (67% of the students are concerned about their prospects of finding a job after graduating), most students are looking for opportunities that include leadership opportunities and professional training and development, with these traits being the most preferred attributes that drive employer attractiveness.
More than simpling announcing a list of top employers, every year Universum also shares critical insights into the wants and needs of South Africa’s top talent – the qualitative insights that drive the rankings.
Universum South Africa Marketing and Activation Manager, David Rachidi explains further, “Universum’s Most Attractive Employer Awards are an important opportunity for business leaders, HR executives and others in related fields to deepen their understanding of the importance of employer branding in recruiting and retaining top talent. At Universum we believe that companies which will further flourish in future are, companies able to understand their talent and retain the best in their fields. The awards play a key role in recognising those companies that have been successful in this regard. The Universum Awards serve as a platform to recognise and award companies across various industries.We want companies to know that they are ranked within the Top 50, with the Top 3 companies in each sector announced at the event on the evening of March 16th 2016″
Top-ranked company: KPMG
Why do you think KPMG has achieved such a high position in the rankings?
Our achievement is owed to KPMG’s continual proactive engagement with Universities and students across the country. We remain committed to our students’ academic success and seamless transition to their personal life because they are an important KPMG stakeholder and the future leaders of our country. We are, therefore, tremendously excited for this recognition as it is encouraging to know that they feel a connection with the KPMG brand.
How has KPMG’s employer brand contributed to this?
Recruiting the best is not a new phenomenon to KPMG as the Firm is always looking to engage with extraordinary individuals. We strongly believe that every student has talent, and it is our commitment to affirm that everyone lives to their full potential. Our purpose at KPMG is to inspire confidence and empower change, similarly, we apply this approach when engaging with students as we continue to instil this philosophy into their lives. As a global network of professional firms providing Audit, Tax and Advisory services, our brand has a solid foundation. It is against this backdrop that students want to associate themselves with a brand that helps them achieve their career aspirations. We seek to engage with students in a meaningful way and continue to have a presence on their campuses, with a focus on building and maintaining relationships with them, as opposed to once-off interventions. Furthermore, KPMG offers vacation work, where we expose them to the real life experience of working in our environment. Through this, they have engaged with KPMG on a personal level.
What does this achievement mean for KPMG?
This ranking reflects our excellence and achievements in promoting higher education. It truly acknowledges the global nature of KPMG as a brand and celebrates the holistic value we bring to Universities through deep academia knowledge, Undoubtedly, future generations are dependent on us being market leaders, collaborators, innovators and influencers, addressing the challenges and needs facing students with courage, agility and integrity. Indeed, young people are the future leaders of our country and KPMG. It is important to attract them because they have energy and innovative ideas. We live in a fast paced world and we need to offer our clients innovative solutions to their ever changing challenges. Having new blood allows us to have this resource to deliver the best results to our clients.
Top three rankings by main field of study
South African Breweries (SAB)
Webber Wentzel Attorneys